Amadeus-2017全球航空业年鉴（英文版）-2017-48页-9mb

Global Airline Industry Almanac Summary - 2017

Core Content

The Global Airline Industry Almanac provides a comprehensive overview of the airline industry in 2017 and highlights key trends expected for 2018. The report is based on primary and secondary research conducted in collaboration with industry experts and partners, including Connections Events, Jacobs Media Group, Fire on the Hill, T2RL, and others. It focuses on the evolving landscape of airline operations, technology, and customer experiences.

Key Trends and Developments in 2017

• Industry Profitability: Airlines globally saw increased profitability, with North American airlines generating $15.6 billion in net profit, European airlines $9.8 billion, and Asian airlines $8.3 billion.
• Ancillary Services: These services became a major driver of profitability, reaching $82 billion in 2017, an increase of 22% from 2016.
• Ultra-Low Cost Fares: Several network carriers, such as Norwegian and IAG's Level, introduced ultra-low cost fares in response to LCC competition.
• Low-Cost Long-Haul Flights: Established airlines began offering low-cost long-haul flights, expanding their reach and services.
• Bleisure Travel: This trend saw a rise in trips that combined leisure and business travel, increasing from 11% in 2012 to 17% in 2017.
• Digital Transformation: Airlines focused on enhancing digital touchpoints, customer acquisition, merchandising, payments, and data analytics. Chatbots and AI were increasingly used to improve customer service.
• NDC and ONE Order: These initiatives accelerated, with 33 airlines now live with NDC. Amadeus supported these standards with NDC certification and a pilot project with British Airways.
• Airport Collaboration: Airport Collaborative Decision Making (ACDM) systems and preparations for the 'NEXTT' initiative highlighted greater technology-enabled collaboration at airports.
• Regional Aviation Overview: The report outlines the performance of airlines across different regions, showing distinct opportunities and challenges based on local markets.

T2RL Classification of Airline Business Models

T2RL classifies airlines based on 10 key attributes, including codeshare, interline, GDS distribution, etc. The classifications are as follows:

• Low-cost carriers (LCCs): Score 0–3
• Hybrid carriers: Score 4–7
• Network carriers: Score 8–10

According to T2RL data for 2017:

Projections for 2017–2023 indicate continued growth across all business models, with LCCs growing at the fastest rate (11.8% annually), followed by hybrid carriers (8.7%).

Airline Alliances and Partnerships

• Star Alliance: Celebrated its 20th anniversary and focused on expanding connectivity and enhancing customer journeys through digital technologies. Juneyao Airlines joined the LCC platform.
• Oneworld: Explored the integration of LCC partners, particularly in key domestic markets such as India and China.
• SkyTeam: Emphasized technology integration to improve the customer experience, with a focus on seamless booking and seat selection across multiple carriers.
• LCC Alliances: Initiatives like the Value Alliance and U-FLY Alliance emerged, primarily in Asia, to foster cooperation among low-cost carriers.

Top Low-Cost Carriers in 2017

Industry Collaboration and Innovation

• New Standards and Technology: The industry focused on new standards, regulation, and technology, with NDC and ONE Order being key initiatives. Amadeus played a central role in supporting these standards.
• IATA's NDC and ONE Order: These standards are transforming how airlines communicate with travel agents and manage bookings, with 33 carriers now live with NDC.
• Digital Transformation: Emphasis on mobile channels, data sharing, AI, and automation showed how airlines are adapting to meet customer expectations.
• Carbon Emissions: Managing carbon emissions was a major priority, with the ICAO's CORSIA program aiming to cut aviation's carbon footprint to half of 2005 levels by 2050.

Key Initiatives and Collaborations

• Charitable Partnerships: Avianca joined the Amadeus 'Click for Change' program, which raised nearly $3 million through micro-donations from travelers.
• Accessible Travel: Amadeus commissioned a report highlighting the need for greater collaboration, universal standards, and effective communication to improve accessibility in travel.

Conclusion

The Global Airline Industry Almanac underscores the dynamic and evolving nature of the airline industry in 2017. With increasing profitability, digital transformation, and the rise of LCCs, the sector is adapting to new challenges and opportunities. The report also highlights the importance of collaboration, innovation, and sustainability in shaping the future of air travel.