2017全球航空业年鉴（英文版）_46页_9mb

Global Airline Industry Almanac Summary

Core Content

The Global Airline Industry Almanac provides a comprehensive overview of the airline industry in 2017 and outlines key trends that are shaping the future of aviation. The report highlights the growth in profitability, the increasing role of digital transformation, and the evolution of airline business models and alliances.

Key Trends and Developments

Industry Profitability

• Global profitability rose in 2017, with North American airlines generating $15.6 billion in net profit, European airlines $9.8 billion, and Asian airlines $8.3 billion.
• Ancillary services became a major driver of profitability, with sales reaching $82 billion, a 22% increase from 2016.
• Ultra-low cost fares were introduced by several network carriers, including Norwegian, in response to competition from LCCs.
• Low-cost long-haul flights became more common, with established airlines and new entrants like IAG's Level entering the market.

Digital Transformation

• NDC (New Distribution Capability) adoption accelerated, with 33 airlines live with the standard, including Finnair’s direct integration with Skyscanner.
• Digital touchpoints and chatbots were increasingly used to enhance customer experience.
• APIs played a significant role in connecting airline systems and enabling developers to access data.
• Airport Collaborative Decision Making (ATMD) and IATA's NEXTT initiative were being prepared to improve collaboration and deliver new experiences using AI and data sharing.

Business Model Growth

• Low-cost carriers (LCCs) are expected to grow the fastest, at 11.8% annually, followed by hybrid carriers at 8.7%.
• Network carriers are expanding their reach, with some introducing their own branded low-cost offerings.
• PBs (Passengers Boarded) by business model and region showed strong growth, with LCCs contributing 373.581 million PBs globally.

Airline Alliances

• Star Alliance, Oneworld, and SkyTeam are evolving to remain relevant, focusing on joint ventures, LCC integration, and digital innovation.
• Star Alliance emphasized digital capabilities and seamless journeys, with Jeffrey Goh highlighting the central role of technology.
• Oneworld is exploring expansion into Asia and improving its presence through joint ventures and strategic partnerships.
• SkyTeam is also focusing on improving the customer experience through technology integration and modern distribution systems.

Top Low-Cost Carriers

Skytrax 2017 World Airline Awards

• ANA All Nippon Airways: Best Airline Staff Service in Asia, World's Best Airport Services
• Singapore Airlines: Best Airline in Asia, Best Premium Economy Onboard Catering, Best Business Class Airline Seat
• Emirates: World's Best Airline Inflight Entertainment, Best First Class Comfort Amenities
• Cathay Pacific: World's Fifth Best Airline
• EVA Air: Best Business Class Comfort Amenities, Best Airline Cabin Cleanliness
• Lufthansa: Best Airline in Europe, Best First Class Airline Lounge Dining, Best Airline in Western Europe
• Etihad Airways: World's Best First Class, Best First Class Seat, Best First Class Onboard Catering
• Hainan Airlines: Best Airline in China, Best Airline Staff Service in China
• Qatar Airways: World's Best Airline, World's Best Business Class, Best First Class Airline Lounge, Best Airline in the Middle East
• Garuda Indonesia: World's Best Cabin Crew

Industry Collaboration and Innovation

• Amadeus has been actively involved in industry initiatives such as NDC and ONE Order, with 33 carriers now live with NDC.
• Amadeus supports the IATA NDC standard, emphasizing the need for true adherence, performance optimization, and agency features.
• IATA and Amadeus co-hosted an Executive Summit at the World Passenger Symposium, highlighting key initiatives like Open API Architecture, Mobile as a channel, Data sharing, Artificial Intelligence, and Future interline and Codeshare.

Regional Aviation Overview

• North America demonstrated the best performance in 2017, despite geopolitical and security challenges.
• Asia Pacific is expected to be the largest travel market by 2023, growing at 5.7% annually.
• Latin America is poised for growth, especially with the opening of the skies in Argentina and the expansion of fleets by LATAM and Avianca.
• Middle East faced disruptions due to a diplomatic crisis and a ban on electronic devices, but passenger growth continued due to regulatory liberalization.

Future Outlook

• The airline industry is moving toward digital transformation and innovation, with a focus on artificial intelligence, blockchain, and personalized customer experiences.
• NDC Level 3 is seen as a future-proofed solution, with Amadeus advocating for its adoption and industrialization.
• Sustainability and carbon emissions are key priorities, with CORSIA and Climate Neutral Now initiatives aiming to reduce the industry’s environmental impact.

Conclusion

2017 was a year of significant growth, innovation, and change in the global airline industry. Airlines are increasingly adopting digital technologies, new business models, and strategic partnerships to enhance customer experience, operational efficiency, and profitability. The focus on NDC, data sharing, and AI is expected to continue shaping the industry in 2018 and beyond.