2024-01-18-第一太平戴维斯-西安零售_2023年第四季度_2页_831kb

报告摘要

Warsaw Retail: XS Savills Research analyzed the Xi'an retail market for 2023, highlighting significant growth in supply with over 500,000 square meters of new retail space added. This supply increase outpaced the previous three years, but vacancy rates slightly rose to 11.8%, up by 0.5 percentage points. Factors included slower brand expansion due to online shopping's impact, minimal changes in store renovations, and a modest increase in empty spaces.

Influence On Retail And Food And beverage Addition: The opening of first stores for multiple brands in Xi'an invigorated the retail sector, promoting market upgrades. High-end cosmetics like Valentino BEAUTY and PRADA BEAUTY debuted in key malls, while restaurants such as Domino's Pizza set sales records. Healthy beverages also gained attention, indicating a diversification of consumer choices.

Growing consumer interest in activities like camping and cycling led to greater demand for related products, integrating social attributes into new consumption habits. This new style trend capitalized on the lower barrier to entry for light-weight outdoor gear, supporting business expansion in the sector.

Gold And Jewelry Sales: Despite market changes, gold products experienced strong performance in 2023. Driven by consumer preferences among younger demographics and the asset appeal of gold, as well as collaborations with IPs, gold sales tactics evolved, expanding consumption beyond events to daily use and generating more demand.

Anticipate growth in Xi'an's retail market next year, with about 400,000 square meters of new supply expected from major developments including IKEA and Troops supermarkets. First-store activities and overall market recovery are poised for acceleration, contributing positively under supportive government policies.

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