20220317-招银国际-平安好医生-01833.HK-Strategy_2.0_to_fuel_long-term_revenue_growth_4页_940kb
报告摘要
PA Good Doctor (1833 HK) Company Update Summary
Core Content
PA Good Doctor (PAGD) is a healthcare company that has introduced Strategy 2.0 to drive long-term revenue growth. The strategy includes the development of Health Management Organizations (HMOs) for corporate clients, family doctor membership services for individual users, and an O2O (online-to-offline) model to enhance service delivery and user engagement.
In 2021, PAGD reported revenue of RMB7,334mn, up 6.8% YoY, and a net loss of RMB1,538mn, which was in line with forecasts. However, the gross profit margin dropped to 23.3% in 2022, primarily due to reduced client ad budgets and a rebound in membership service fulfillment rates. The company's registered users increased by 13.4% YoY to 423mn as of Dec 2021, while paying users rose by 21.9% to 39mn, with a conversion rate of 24.8%.
PAGD's online mall GMV reached RMB6,120mn, up 11.8% YoY. The company has also benefited from favorable government policies, such as the National Health Commission's guidance to promote family doctor services, aiming to cover 75% of families by 2035.
Main Points
- Strategy 2.0 focuses on corporate clients, HMOs, and family doctor services.
- Revenue growth is projected to be 6% in FY22E, 24% in FY23E, and 21% in FY24E.
- Net losses are expected to decrease from RMB1,538mn in FY21A to RMB159mn in FY24E.
- Marketing and admin expenses as a % of revenue dropped from 52.5% in 1H21 to 45.5% in 2H21.
- Paying user conversion rate increased significantly to 24.8%.
- Corporate clients accounted for 48% of total traffic in 1H21.
- Family doctor services connect HMO and O2O models, offering customized health management.
Key Financial Highlights
| Metric | FY20A | FY21A | FY22E | FY23E | FY24E |
|---|---|---|---|---|---|
| Revenue (RMB mn) | 6,866 | 7,334 | 7,741 | 9,564 | 11,607 |
| YoY growth (%) | 36 | 7 | 6 | 24 | 21 |
| Net income (RMB mn) | (948) | (1,538) | (1,193) | (812) | (159) |
| EPS (RMB) | (0.92) | (1.39) | (1.06) | (0.72) | (0.14) |
| P/S (x) | 2.3 | 2.1 | 2.0 | 1.6 | 1.3 |
| ROE | (7.4) | (10.3) | (8.8) | (6.4) | (1.3) |
Valuation and Investment Outlook
- Target Price (TP): HK$28.57 (down from previous TP of HK$57.00)
- Current Price: HK$17.54
- Price Target Upside: +62.89%
- DCF Model (9-year): WACC of 12.9%, terminal growth rate of 3.0%
- Equity Value (RMB mn): RMB26,136
- Price per share (HK$): HK$28.57
- CMB International Global Markets (CMBIGM) maintains a BUY rating for PAGD, indicating potential returns of over 15% over the next 12 months.
Shareholding and Financials
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Shareholding Structure:
- Ping An Insurance: 38.43%
- Management: 8.59%
- Hopson: 9.02%
- Other shareholders: 43.96%
-
Stock Data:
- Market Cap: HK$19,808 mn
- 52-week High/Low: HK$105.90 / HK$15.18
-
Operating Efficiency:
- ARPU (average revenue per user) for HMO is significantly higher than for the traditional model.
- Marketing and admin expenses have decreased as a % of revenue.
Risk and Disclaimer
- The report is not tailored to individual investors and is based on publicly available information.
- Past performance does not guarantee future results.
- CMBIGM does not assume liability for any losses or damages resulting from reliance on this report.
- The report is intended for specific investors in certain jurisdictions, such as major US institutional investors, UK investors under Article 19(5), and Singapore investors under the Financial Advisers Act.
Analysts
- Jill Wu, CFA
- Benchen Huang, CFA
Related Reports
- Adopting new strategy for high quality growth (19 Nov 2021)
- Increasing expenditures to support strategic expansion (26 Aug 2021)
- Emphasis on its core online medical service capabilities (4 Feb 2021)
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