疫情后金融科技的恢复韧性-12页_314kb
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Summary of "A Study on Fintech Lending Platforms and Their Resilience Post Pandemic"
The research investigates the resilience of Indian Fintech lending platforms post-COVID-19, focusing on customer satisfaction through sentiment analysis and topic modeling of Google Playstore reviews. Key findings include:
- Pandemic Impact: Lending activities declined during lockdowns, but platforms maintained positive customer experiences via online services.
- Customer Satisfaction: Overall sentiment is positive, with improvements in turnaround time, mobile app features, and user recommendations. Areas for enhancement include credit assessment and loan charges.
- Resilience Indicators: Positive trends in customer experience topics and declining negative sentiments show platform adaptability. Resilience is linked to customer retention and service improvements.
- Methodology: Used lexicon-based sentiment analysis (Bing and AFINN lexicons) and LDA topic modeling on reviews from three apps over five years.
- Conclusion: Fintech platforms demonstrate resilience but require ongoing efforts to address customer concerns for sustained growth.
- Limitations: Data from a limited number of apps and potential language issues; future work could expand datasets to other platforms.
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