randstad-2017雇主品牌调研报告：全球IT部门员工洞察（英文版）-2018-33页-12mb

Randstad Employer Brand Research 2017 Summary

Core Content

The Randstad Employer Brand Research 2017 provides insights into the global perception of the IT sector as an employer and highlights the key factors that influence employee attraction and retention. The study surveyed over 160,000 respondents across 26 countries, representing 75% of the global economy, and included responses from students, employed and unemployed workforce aged 18–65. The research was conducted through online interviews in November and December 2016 and lasted 16 minutes.

Main Findings

Global Sector Appeal

• The IT sector is globally second most attractive, behind the Technology sector.
• The Technology sector has overtaken IT in terms of appeal, though the difference is minimal.
• Top 5 most attractive sectors globally:
  1. Technology (51%)
  2. IT (50%)
  3. Pharma/Life Sciences (50%)
  4. Automotive (49%)
  5. Engineering (49%)

Regional Differences

• LATAM: IT is the most attractive sector (69%).
• Europe: Automotive is the most attractive (46%), followed by IT (43%).
• North America: Technology (50%) and Logistics (45%) are top.
• APAC: Industrial (57%) is the most attractive, followed by Technology (56%).

Employer Attributes

• Most important attributes for IT employees:

  1. Attractive salary and benefits (57%)
  2. Good work-life balance (49%)
  3. Long-term job security (46%)
  4. Career progression opportunities (41%)
  5. Pleasant work atmosphere (37%)

• Least important attributes for IT employees:

  1. International career opportunities (55%)
  2. Entrepreneurial way of working (46%)
  3. Uses latest technologies available (42%)

Gender Differences

• Female IT employees in LATAM value career progression more than attractive salary and benefits.
• Female IT employees in North America prioritize pleasant work atmosphere.
• Flexible working arrangements are more important to female IT employees in North America and Europe than to their male counterparts.

Sector Switching

• 72% of all employees are willing to switch sectors.
• 75% of IT employees are open to changing sectors.
• 76% of US Millennials expect to change careers, not just jobs.
• IT employees are more likely to switch for better pay and benefits than the general population.

Talent Retention and Recruitment Challenges

• IT sector faces stiff competition from Technology, Pharma/Life Sciences, and Automotive in different regions.
• 78% of UK business leaders believe there is a shortage of IT skills.
• 71% of employers in 10 markets use IT contractors due to a lack of skilled workers.

Key Insights

Importance of Career Progression

• Career progression opportunities are more important to IT employees than to the general population.
• 18–24 year olds in Europe and LATAM value career progression most.
• 25–44 year olds in North America and APAC value career progression less.

Work-Life Balance and Job Security

• Work-life balance is second most important for IT employees globally.
• Long-term job security is third most important for IT employees in Europe and North America, but second in APAC.
• Older workers (45–65) place greater emphasis on job security.

Employer Reputation and Technology

• Reputation is a key factor in attracting talent.
• Using the latest technologies is a necessity, not a differentiator, for IT employees.

Attraction to Large Companies

• Only 26% of global respondents want to work for a large company.
• IT professionals are more likely to want to work for large companies than the general population (38% globally).
• LATAM and APAC show the highest interest in working for large companies, with 47% in APAC and 43% in LATAM.

Conclusion

The IT sector is globally attractive, but it faces competition from other sectors depending on the region. Career progression, work-life balance, and job security are the top priorities for IT employees. Large companies are less appealing to the general workforce, but more attractive to IT professionals. Gender differences and regional variations highlight the need for tailored employer branding strategies. The willingness to switch sectors is high, especially among young professionals, indicating a potential brain drain if the IT sector does not adapt. Employers must focus on building a strong reputation, enhancing work-life balance, and providing a pleasant work atmosphere to retain and attract top talent.