2017年雇主品牌调研报告：全球IT部门员工洞察（英文）_33页-12mb

Randstad Employer Brand Research 2017 Summary

Core Content

The Randstad Employer Brand Research 2017 provides insights into how the general public and IT professionals perceive the IT sector globally and regionally. It highlights the attractiveness of the sector, key employer attributes that matter most, and the challenges faced in retaining and attracting talent.

Main Findings

Global Sector Appeal

• IT is the second most attractive sector globally, trailing only Technology.
• Technology has overtaken IT as the most attractive sector in the global ranking, but the difference is minimal (only 1%).
• Regional differences are significant:
  • LATAM: IT is the most attractive sector (69%).
  • Europe: Automotive is the most attractive (46%), followed by IT (43%).
  • North America: Technology (50%), Logistics (45%), and Pharma/Life Sciences (44%) top the rankings.
  • APAC: Industrial (57%) is the most attractive, followed by Technology (56%).

Employer Attributes That Matter Most

Most Important Attributes for IT Employees

1. Attractive salary and benefits (57%)
2. Good work-life balance (49%)
3. Long-term job security (46%)
4. Career progression opportunities (41%)
5. Pleasant work atmosphere (37%)

Least Important Attributes for IT Employees

1. International career opportunities (55%)
2. Entrepreneurial way of working (46%)
3. Uses latest technologies available (42%)
4. Promotes diversity and inclusion (33%)
5. Cares for the environment (32%)

• Work-life balance has risen in importance, moving from 3rd to 2nd place globally.
• Pleasant work atmosphere remains in the top 5, especially for millennials.
• Long-term job security is a key concern for older workers (45-65), while career progression is more important for younger workers (18-24 and 25-44).

IT Professionals vs. General Population

• IT professionals are more driven by career progression than the general population.
• Women in IT are more likely to prioritize career progression and pleasant work atmosphere.
• Flexible working arrangements are more important to female IT employees in North America and Europe.
• Salary and benefits are a top priority for all age groups, with older workers placing more emphasis on job security.

Regional Insights

North America

• Technology is the most attractive sector.
• Logistics and Pharma/Life Sciences are also highly appealing.
• Work-life balance and pleasant work atmosphere are key for IT employees.

LATAM

• IT is the most attractive sector (69%).
• Automotive and Logistics are also popular.
• Career progression is a top priority, especially for young IT professionals.

Europe

• Automotive is the most attractive sector (46%).
• IT is second (43%).
• Pleasant work atmosphere and good work-life balance are important for IT employees.

APAC

• Industrial is the most attractive sector.
• Technology is second, followed by Pharma/Life Sciences and Retail.
• Financial health and reputation are important for IT professionals.

Sector Switching Trends

• 72% of all employees are willing to switch sectors for various reasons.
• 75% of IT employees are open to switching sectors, indicating a potential brain drain.
• 74% of IT employees would switch for better pay and benefits, while only 33% of the general population would do so.
• Sector switching is a growing trend, with Technology, Automotive, and Pharma/Life Sciences being seen as strong competitors to IT.

Attracting Talent: Key Strategies

• Large companies need to improve their appeal by focusing on work-life balance, pleasant work atmosphere, and career progression.
• Start-ups and innovative companies are gaining traction among skilled IT workers.
• Financial health and reputation are key attributes that can help IT companies stand out.
• Flexible working arrangements, health and wellness benefits, and family-friendly policies are increasingly important to IT employees, especially female professionals.

Key Recommendations

• IT companies should emphasize career progression and work-life balance in their employer branding.
• Improving work atmosphere and reputation can help attract and retain talent.
• Large companies must evolve to compete with start-ups and innovative firms.
• Diversity and inclusion efforts may help change the work environment for IT professionals.
• Global trends like automation and retraining are reshaping the employee market, and IT must adapt to remain competitive.

Conclusion

The IT sector is globally attractive but faces intense competition from other sectors in different regions. While salary and benefits remain a top priority, work-life balance, career progression, and pleasant work atmosphere are increasingly important to IT professionals. Companies must adapt their employer branding to meet these evolving expectations and address sector switching trends to retain skilled talent.