2017雇主品牌调研报告_全球IT部门员工洞察（英文版）_31页_10mb

Randstad Employer Brand Research 2017 Summary

Core Content

The Randstad Employer Brand Research 2017 provides a comprehensive overview of the global perception of the IT sector as an employer. Conducted across 26 countries representing 75% of the global economy, the research gathered over 160,000 respondents and surveyed 5,495 companies. It focuses on understanding what makes an employer attractive to potential candidates, particularly IT professionals, and highlights key trends in employee expectations and employer branding strategies.

Main Findings

Global Sector Appeal

• The IT sector is second most attractive globally, behind Technology, which has slightly overtaken IT in terms of appeal.
• Technology is the most attractive sector in North America (51%), IT in LATAM (69%), and Automotive in Europe (46%).
• In APAC, Industrial is the most attractive sector, followed by Technology and Pharma/Life Sciences.

Top Employer Attributes

For IT Employees:

1. Attractive salary and benefits (57%)
2. Good work-life balance (49%)
3. Long-term job security (46%)
4. Career progression opportunities (41%)
5. Pleasant work atmosphere (37%)

For All Respondents:

1. Attractive salary and benefits (58%)
2. Good work-life balance (45%)
3. Long-term job security (46%)
4. Pleasant work atmosphere (43%)
5. Career progression opportunities (35%)

• Work-life balance and pleasant work atmosphere are rising in importance for IT employees.
• Career progression is a key priority for IT professionals, especially for those aged 18-24 and 25-44, but less so for older workers.
• Salary and benefits remain the top priority for all age groups.

Key Regional Differences

• LATAM shows the strongest appeal for IT, with 69% of respondents favoring it.
• North America sees Technology as the most attractive, with Logistics and Pharma/Life Sciences close behind.
• Europe ranks Automotive first, followed by IT.
• APAC favors Industrial as the top sector, with Technology and Pharma/Life Sciences following.

Employer Branding Insights

• Large companies are less appealing to IT professionals than smaller or more innovative firms.
• 38% of global IT professionals and 43% in LATAM, 47% in APAC would prefer to work for a large company.
• Start-ups and 'cool' companies like Facebook and Snapchat are more attractive to IT professionals, especially younger ones.

Sector Switching Trends

• 72% of all employees and 75% of IT employees are open to switching sectors.
• 55% of US employees and 76% of US Millennials expect to change careers.
• 75% of IT employees are willing to switch sectors for various reasons, indicating a potential brain drain risk for the IT sector.

Gender Differences in IT Employment Preferences

• Female IT employees in LATAM value career progression more than attractive salary and benefits, and they also prioritize stimulating and challenging work.
• Flexible working arrangements are more important to female IT employees in North America and Europe due to family responsibilities.
• Workplace culture is a key concern for female IT employees in North America, influenced by media reports on sexist environments in top tech firms.

Key Recommendations

• IT companies should focus on career progression opportunities, work-life balance, and pleasant work atmosphere to enhance their appeal.
• Financial health and use of the latest technologies are important for all sectors, but IT professionals do not place high value on them as individual advantages.
• Large companies need to improve their branding and offer more flexible working conditions, health and wellness benefits, and family-friendly policies to attract IT talent.
• Employers should consider sector switching and retraining strategies to address the skills gap in the IT industry.

Summary of Key Data Points

• Global IT sector appeal: 2nd most attractive, behind Technology.
• Large company preference among IT professionals: 38% globally, 43% in LATAM, 47% in APAC.
• Willingness to switch sectors: 75% of IT employees, 72% of all employees.
• Top priorities for IT employees: Salary, job security, work-life balance, career progression, and pleasant atmosphere.
• Top priorities for all employees: Salary, job security, work-life balance, pleasant atmosphere, and career progression.
• Regional differences in sector appeal:
  • North America: Technology > Logistics > Pharma/Life Sciences > IT
  • LATAM: IT > Automotive > Logistics > Chemical
  • Europe: Automotive > IT > Pharma/Life Sciences > Chemical
  • APAC: Industrial > Technology > Pharma/Life Sciences > Retail

Conclusion

The IT sector is globally appealing but faces stiff competition from other sectors in different regions. Employers must focus on career progression, work-life balance, and pleasant work atmosphere to attract and retain talent. Additionally, large companies need to evolve their strategies to compete with start-ups and innovative firms, especially among younger workers and women in the sector. Addressing sector switching and skills shortages through retraining and reputation building will be crucial for long-term success.