Universum-2017年全球最有吸引力的雇主（英文）-2017-26页_5mb

2017 World’s Most Attractive Employers Summary

Core Content

The 2017 World’s Most Attractive Employers (WMAE) report by Universum Research provides insights into the preferences of university students in business and engineering/IT fields across the world's 12 largest economies. It highlights the evolving expectations of students as they enter the workforce, focusing on both spoken and unspoken motivations.

Main Findings

• Survey Scope: Universum surveyed 294,663 students, including 145,437 business students and 149,226 engineering/IT students.
• Market Representation: The WMAE markets represent 70% of the global economy, and South Korea replaced Australia in the rankings due to its position in the top 11 largest economies.
• Employer Preferences:
  • Students prefer medium-sized organizations over large or macro employers.
  • Work/life balance is the top career goal for both business and engineering/IT students globally.
  • Gender diversity and job security are also highly valued, especially in countries like Germany and Russia.
  • Innovation and creative work environments are particularly important for engineering/IT students.
• Industry Representation:
  • In the business sector, FMCG, banking, and automotive are the most represented industries.
  • In the engineering/IT sector, automotive, FMCG, and banking are the top industries, with FMCG showing a 4% decrease in representation from 2016.
• Employer Branding:
  • Social media and employer websites are the primary communication channels for students.
  • Companies that localize their employer brand are more likely to resonate with students.
  • Career fairs are still used, though they are less effective compared to digital channels.
• Talent Trends:
  • A growing number of students are interested in startups and smaller organizations, seeing them as opportunities for personal growth and impact.
  • High future earnings remain a key motivator, especially in the global context.
  • Leadership support, professional development, and good career references are also significant factors.
• Country-Specific Insights:
  • In the US, UK, and Canada, preferences for employer attributes are similar.
  • In Western Europe, there is a pattern of interest in work/life balance and career advancement.
  • In APAC (China, Japan, South Korea), preferences are more varied, with innovation and future earnings being more important than in other regions.
  • In Germany, students prioritize base salary over other factors.
  • In India, students prefer international careers and entrepreneurial opportunities.

Key Trends and Insights

• Shift Away from Macro Employers: Students are moving away from large macro employers (those with more than 1000 employees), favoring medium-sized and smaller organizations for a more dynamic and flexible work environment.
• Work/Life Balance: This remains the top career goal for students, though its importance varies by region and industry.
• Innovation and Creativity: Engineering/IT students place a strong emphasis on innovation and creative work environments, which are seen as drivers for personal and professional growth.
• Employer Branding Strategy: Companies that focus on localization and storytelling can better connect with students.
• Future Earnings: The perception that being part of a global company correlates with higher future earnings influences student choices.
• Gender Diversity: There is a growing awareness of gender diversity among students, which is linked to the desire for work/life balance and job security.
• Startup Culture: A notable percentage of students are interested in starting their own business (8% for business, 6% for engineering/IT) or working for startups (5% for business, 7% for engineering/IT), indicating a shift towards entrepreneurial and flexible work environments.

Top Employers by Industry

Business Sector

1. Google
2. Goldman Sachs
3. Apple
4. EY (Ernst & Young)
5. PwC (PricewaterhouseCoopers)
6. Deloitte
7. Microsoft
8. L’Oréal Group
9. KPMG
10. J.P. Morgan
11. McKinsey & Company
12. The Boston Consulting Group (BCG)
13. Procter & Gamble (P&G)
14. Morgan Stanley
15. Nike
16. BMW Group
17. Adidas Group
18. The Coca-Cola Co.
19. Sony
20. Unilever
21. Johnson & Johnson
22. IKEA
23. Bank of America Merrill Lynch
24. Bain & Company
25. IBM
26. Amazon
27. Nestlé
28. Deutsche Bank
29. Facebook
30. Accenture
31. PepsiCo
32. LVMH Moët Hennessey Louis Vuitton
33. Citi
34. Barclays
35. Grant Thomton
36. HEINEKEN
37. HSBC
38. Daimler/Mercedes-Benz
39. General Electric (GE)
40. Volkswagen Group
41. Credit Suisse
42. Ford Motor Company
43. AB InBev
44. Intel
45. UBS
46. Toyota
47. General Motors (GM)
48. Dell
49. Samsung
50. 3M

Engineering/IT Sector

1. Google
2. Microsoft
3. Apple
4. General Electric (GE)
5. BMW Group
6. IBM
7. Intel
8. Siemens
9. Sony
10. Samsung
11. Johnson & Johnson
12. Ford Motor Company
13. Procter & Gamble (P&G)
14. General Motors (GM)
15. L’Oréal Group
16. Facebook
17. Amazon
18. Volkswagen Group
19. Shell
20. McKinsey & Company
21. Daimler/Mercedes-Benz
22. Dell
23. The Coca-Cola Co.
24. Toyota
25. ExxonMobil
26. Nestlé
27. Goldman Sachs
28. Electronic Arts
29. IKEA
30. Pfizer
31. Cisco Systems
32. J.P. Morgan
33. Hewlett Packard Enterprise
34. Bosch
35. HEINEKEN
36. BASF
37. Huawei
38. BP
39. EY (Ernst & Young)
40. Novartis
41. Accenture
42. 3M
43. 3M
44. 3M
45. 3M
46. 3M
47. 3M
48. 3M
49. 3M
50. 3M

Conclusion

The 2017 WMAE report underscores the importance of aligning employer branding with the values and aspirations of students. While financial incentives remain a key driver, the emphasis on work/life balance, career development, and innovation is growing. Companies must adapt their strategies to reflect these trends, especially by focusing on localization, employee culture, and employee value proposition (EVP) to attract and retain top talent.