UNIVERSUM-2021年全球最具吸引力雇主（英）-43页_5mb

报告摘要

Summary of "World's Most Attractive Employers 2021"

Core Content

The 2021 Universum report provides insights into the preferences of university graduates entering the global workforce, highlighting shifts in priorities driven by the economic and social changes of the pandemic. The study surveyed over one million students across 10 major economies, focusing on business, engineering, and IT students. Key findings reveal a growing emphasis on job security, professional development, and traditional career markers, with a notable decline in the appeal of startups and international careers.

Main Findings

Young talent prioritizes security and earnings: Students are increasingly seeking stability, high future earnings, and opportunities for training and development.
Startups lose appeal: The allure of startups, which were previously popular among young professionals, has diminished due to the uncertainties of the pandemic.
Interest in international careers declines: Due to travel restrictions and socio-political factors, fewer students are interested in working abroad, favoring local companies instead.
Hybrid work remains, but needs a human touch: While virtual and hybrid work formats are expected to persist, employers must balance flexibility with in-person interactions, especially for young talent.
Employers must adapt to new expectations: Companies need to rethink their employer branding strategies to align with the evolving preferences of graduates, particularly in terms of flexibility, security, and professional growth.

Key Talent Personas

Universum identified five key talent personas, which help employers tailor their branding strategies:

Go-Getters: Attracted to companies with a strong track record of success, focused on high performance, rapid promotion, and prestige.
Globe-Trotters: Prefer multinational organizations that offer international travel and diverse work environments.
Ground-Breakers: Seek innovative, dynamic work settings and are motivated by new technologies and impactful projects.
Change-Makers: Value purpose-driven companies with a commitment to diversity, inclusion, and ethical standards.
Balance-Seekers: Prioritize work-life balance and secure employment, often drawn to local companies with competitive salaries.

Preferred Attributes

Business Students

High future earnings
Professional training & development
Secure employment
Friendly work environment
Good reference for future career

Engineering Students

High future earnings
Professional training & development
Secure employment
Friendly work environment
Good reference for future career
Creative & dynamic work environment

IT Students

Professional training & development
High future earnings
Secure employment
Friendly work environment
Good reference for future career
Innovation

Preferred Industries

For Women

Management & strategy consulting
Banking
Advertising
E-Commerce
Fashion, accessories & luxury goods

For Men

Banking
Management & strategy consulting
Financial services & technology
E-Commerce
Auditing & accounting

For Engineering Students

Aerospace & defense
Mechanical & industrial engineering
Automotive
Energy
IT & engineering consulting

For IT Students

Computer software & technology
Computer & network security
IT & engineering consulting
Video game
Internet content & information

Decline in International Careers

The pandemic led to a significant drop in interest in international careers.
Travel restrictions and safety concerns have made students more inclined to stay in their home countries.
European countries report talent shortages due to closed borders and migration issues.
Socio-political factors, such as restrictions on hiring international professionals, have further impacted this trend.

Hybrid Work for Young Talent

Virtual and hybrid work formats are here to stay, but not all students find them ideal.
Young professionals value secure employment, team-oriented work, and hands-on experience over remote work.
There is a growing concern that remote work may hinder career progression and learning opportunities.