2017雇主品牌调研报告：全球IT部门员工洞察（英文版）_33页-12mb

Randstad Employer Brand Research 2017 Summary

Core Content

The Randstad Employer Brand Research 2017 is a global survey that captures the perception of the IT sector and other industries among the public aged 18 to 65. It aims to provide valuable insights for companies to shape their employer brand and attract top talent. The survey included over 160,000 respondents and 5,495 companies across 26 countries, representing 75% of the global economy.

Key Findings

IT Sector's Global Attractiveness

• The IT sector is one of the most appealing sectors globally, but it is not the top in all regions.
• Technology has overtaken IT as the most attractive sector in 2017, though the difference is minimal.
• Top 5 most attractive sectors globally (in order):
  1. Technology (51%)
  2. IT (50%)
  3. Pharma/Life Sciences (50%)
  4. Automotive (49%)
  5. Engineering (49%)

Regional Variations

• LATAM: IT is the most attractive sector (69%).
• Europe: Automotive is the most attractive (46%), followed by IT (43%).
• North America: Technology is the most attractive (50%), followed by Logistics (45%) and Pharma/Life Sciences (44%).
• APAC: Industrial is the most attractive (57%), followed by Technology (56%).

Top Employer Attributes

• Most important attributes for IT employees:
  1. Attractive salary and benefits (57%)
  2. Good work-life balance (49%)
  3. Long-term job security (46%)
  4. Career progression opportunities (41%)
  5. Pleasant work atmosphere (37%)
• Least important attributes for IT employees:
  1. International career opportunities (55%)
  2. Entrepreneurial way of working (46%)
  3. Uses latest technologies available (42%)
  4. Promotes diversity and inclusion (33%)
  5. Cares for the environment (32%)

Age Group Priorities

• 18-24 year olds (millennials):
  1. Attractive salary and benefits (47%)
  2. Career progression opportunities (40%)
  3. Pleasant work atmosphere (39%)
  4. Good work-life balance (38%)
  5. Long-term job security (35%)
• 25-44 year olds:
  1. Attractive salary and benefits (58%)
  2. Good work-life balance (50%)
  3. Long-term job security (45%)
  4. Career progression opportunities (44%)
  5. Pleasant work atmosphere (37%)
• 45-65 year olds:
  1. Attractive salary and benefits (61%)
  2. Long-term job security (55%)
  3. Good work-life balance (52%)
  4. Financially healthy (44%)
  5. Pleasant work atmosphere (38%)

Gender Differences

• Female IT employees in LATAM value career progression more than attractive salary and benefits.
• Women in North America and Europe place flexible working arrangements higher than men in the same regions.
• Women in APAC prioritize financial health of the company more than other regions.

Sector Switching

• 72% of employees are willing to switch sectors for various reasons.
• 75% of IT employees are open to switching sectors, indicating a risk of brain drain.
• 74% of recent graduates would choose a company with a positive social atmosphere even if it means a lower salary.

Employer Branding Challenges

• Large companies are not as appealing to IT professionals as they were in previous years.
• Only 26% of global respondents want to work for a large company.
• IT professionals are more likely to prefer working for large companies (38%) than the general population (29%).
• Start-ups and 'cool' companies like Facebook and Snapchat are more attractive to IT workers than traditional tech firms like SAP and Oracle.

Strategic Implications

• IT companies need to focus on work-life balance, pleasant work atmosphere, and career progression to remain competitive.
• Gender diversity and family-friendly policies are key to attracting a broader talent pool.
• Sector switching is becoming more common, and IT must address this by improving its appeal and offering better opportunities.
• Large IT companies like Samsung are adopting start-up-like strategies to attract talent, emphasizing speed, open communication, and innovation.

Conclusion

The IT sector remains a strong contender globally, but it faces increasing competition from other industries such as Technology, Automotive, and Pharma/Life Sciences. To retain and attract top talent, IT employers must enhance their employer brand by focusing on career progression, work-life balance, and pleasant work atmosphere. Additionally, flexible working arrangements and financial health are important factors, especially for younger and female employees. Companies must also address the perception of risk associated with working in IT and adapt their strategies to meet the evolving expectations of the workforce.