Capgemini-2025年杂货趋势_改变商店（英）-2025_11页_10mb

Summary of Grocery Trends Report

Grocery and mass merchants must embrace digitization in-store to lower costs, improve margins, and enhance customer experiences. Consumer research shows declining in-store engagement (60%) compared to 2023, while online shopping rises (46% in 2024). This highlights the need for rethinking the in-store experience.

Key challenges and solutions include:

• Improving gross profit margin: Use electronic shelf labels (ESLs) and connected POS systems for real-time pricing adjustments, reducing costs through automation and waste reduction.
• Food safety and traceability: Leverage AI and blockchain for accurate inventory tracking, compliance with regulations (e.g., FSMA, EU food laws), and real-time monitoring.
• Rising labor costs and talent shortages: Implement robotics and AI assistants, like Tally robots or generative AI chatbots, to automate tasks and free up staff for higher-value roles.
• Friction in customer experience: Introduce technologies like Scan & Go apps, Smart Carts, and kiosks to streamline checkout and reduce wait times, improving convenience and satisfaction.
• Lackluster customer experiences: Enhance engagement with personalized in-store ads and digital tools that mimic online shopping behaviors.
• Technology sprawl: Consolidate systems and integrate AI to optimize fulfillment and reduce inefficiencies.
• Shrink and waste: Use AI for demand prediction and automated inventory management to minimize losses from spoilage and theft.

Digital transformation is essential, offering both efficiency gains and better customer engagement through AI, IoT, and automation. This approach helps meet evolving consumer trends and supports long-term growth. Capgemini emphasizes focusing on cost reduction, omnichannel growth, and purpose-driven strategies like food waste reduction and retail media networks.