2025-04-20-Capgemini-Capgemini年杂货趋势_改变商店（英）_12页_10mb

Grocery Trends: Transforming the Store

Core Content

The document discusses how grocers and mass merchants can leverage in-store technology to improve profitability, enhance customer experiences, and meet evolving consumer and regulatory demands. It highlights the shift in consumer behavior towards digital interactions even in physical stores and emphasizes the need for a digital-first approach in the grocery sector.

Main Challenges and Digital Solutions

1. Improving Gross Profit Margin

• Challenge: Rising supply chain and labor costs, along with the need to maintain competitive pricing.
• Solution: Use AI-powered demand planning and smart inventory management to optimize stock levels and reduce waste. Implement dynamic pricing tools with ESLs and connected POS systems to enable real-time price adjustments.
• Example: Walmart reduced price change time from two days to two minutes using ESLs.

2. Food Safety and Traceability Regulation

• Challenge: Increasing regulatory requirements for food safety and traceability.
• Solution: Deploy digital traceability systems using blockchain technology and IoT-enabled sensors to monitor refrigeration units and log temperature data.
• Regulatory Spotlight:
  • US: FSMA requires detailed food traceability records.
  • EU: Transparency Regulation mandates public access to food safety and environmental risk assessments.
  • UK: Natasha's Law requires full ingredient lists and allergen labeling for PPDS foods.
  • India: Food Safety and Standards (Labeling and Display) Regulations standardize food labeling.

3. Rising Labor Costs and Talent Shortages

• Challenge: Labor shortages and high costs impact operational efficiency.
• Solution: Introduce robotics for automating routine tasks like cleaning and restocking, and use generative AI-powered support apps to assist employees.
• Example: Tally, an autonomous robot at BJ's, saves 30 hours per week. Target's Store Companion chatbot aids associates with process-related questions and on-the-job learning.

4. Friction in the Customer Experience

• Challenge: Shoppers expect convenience and speed, even in physical stores.
• Solution: Implement in-store technologies such as Scan & Go apps, interactive kiosks, and wayfinding tools to streamline the shopping journey.
• Example: Sam's Club in Texas uses Scan & Go to eliminate traditional checkouts and reduce wait times. Ahold Delhaize uses kiosks to speed up deli counter ordering.

5. Lackluster Customer Experiences

• Challenge: Consumers are increasingly using AI to assist with shopping decisions.
• Solution: Offer personalized in-store ads through smart carts, mirrors, or touchscreens. Integrate retail media networks (RMNs) to monetize in-store data and infrastructure.
• Stat: 53% of shoppers want personalized in-store ads via displays.
• Example: Kroger's partnership with Cooler Screen added digital smart screen advertising to refrigerators, contributing to its $1.3 billion in operating profit from RMN activities.

6. Technology Sprawl

• Challenge: Outdated, disconnected systems hinder operational efficiency.
• Solution: Integrate modern in-store technologies with supply chain systems to improve real-time data visibility and automate order picking and replenishment.
• Example: AI-powered "pick" route optimization helps employees navigate store layouts efficiently, improving order fulfillment speed and accuracy.

7. Shrink and Waste

• Challenge: Rising food costs and shrinkage from spoilage and theft.
• Solution: Use computer vision and analytics for checkout monitoring and inventory management. Implement AI solutions for tracking best-before dates and predicting demand.
• Example: Sam's Club uses computer vision at exits to reduce shrink. Carrefour Belgium uses AI to manage food waste effectively.

Key Trends and Innovations

• Smart Cart: Intermarché's AI-powered Smart Cart enhances customer engagement with real-time spending tracking, personalized promotions, and seamless checkout.
• Connected Commerce: Capgemini's framework helps retailers adapt to new retail models, focusing on digital and sustainable transformation.
• Retail Media Networks (RMN): Capgemini provides end-to-end RMN solutions to help grocers monetize their data and infrastructure, driving higher margins and growth.

Capgemini's Role

Capgemini is positioned as a comprehensive transformation partner for the grocery sector, offering:

• Digital Core for Grocery: Transform digital infrastructure to drive innovation and customer-centricity.
• Intelligent Supply Chain: Leverage AI and ecosystems to build adaptable and efficient supply chains.
• Consumer-Centric Grocery Fulfillment: Create profitable and sustainable digital grocery offers.
• Food Waste Reduction: Solutions include smart inventory management and consumer behavior insights.
• Retail Media Networks (RMN): Enable retailers to unlock new revenue streams and enhance customer experiences.

Conclusion

In-store technology is essential for grocers and mass merch retailers to remain competitive in a digital world. By addressing core challenges through innovative digital solutions, these retailers can enhance customer engagement, reduce costs, and improve operational efficiencies. Capgemini supports this transformation with a range of services and technologies tailored to the grocery industry.