2021-09-01-锐理数据-2021年7月份青岛房地产月度简报_71页_9mb

Market Overview

The July 2021 Qingdao real estate market report indicates a moderate downturn in various segments, with overall supply and sales decreasing except for minor increases in price. Economic pressures and regulatory tightening influenced the market, with policy shifts such as the expanded rental housing program and central bank loan cuts playing key roles.

• Policy and Macroeconomic Context: Government policies like the expansion of rental housing and a 0.5% central bank interest rate cut aimed to stimulate the economy, while domestic macroeconomic slowdown and stricter real estate regulations constrained market growth. Key developments included the release of the "Qingdao 'Fourteenth' Housing Plan" for 700,000 additional units and a sharp rise in land supply but decline in individual transactions.

• Land Market Analysis: July saw a significant increase in land supply (754 hectares), mainly for residential and commercial use, with all 18 landed transactions at bottom prices. The average floor price reached 1,649 yuan/sqm, with Cangshan District recording high-levels.

• Property Segment Analysis:

  • Overall Housing: Sales rose slightly by 12% in area, with prices up 2%. Supply decreased, indicating cooling.
  • Residential Market: Supply and sales decreased but prices held steady; high-supply regions included Xihua and Jiaozhou.
  • Luxury Real Estate: Supply increased while sales fell, prices declined, reflecting slower absorption.
  • Commercial Sector: Supply and sales decreased, prices stable, with longer de
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• Second-hand Market Trends: New listings peaked in Huangdao, with total accumulation reaching about 70,000 properties at an average asking price of 21,356 yuan/sqm. July transactions were strong in the West Coast, but the market indicated ongoing inventory pressures.

• Conclusion: Despite regulatory oversight and economic headwinds, local authorities aimed to support the sector.