2019年表情符号趋势报告（英文）-2019.7-26页_1mb

Adobe Emoji Trend Report Summary (July 2019)

Core Content

The Adobe Emoji Trend Report explores the cultural impact of emojis on communication, particularly among U.S. frequent emoji users aged 16–73. The report highlights the evolving role of emojis in personal and professional interactions, emphasizing their importance in expressing emotions, enhancing conversations, and bridging language barriers. It also addresses the desire for more inclusive and diverse emoji representations.

Main Findings

Emojis in Communication

• Primary Use: Emojis are most commonly used in text messages, with 70% of users using them at work.
• Emotional Expression: Over half of users feel more comfortable expressing emotions through emojis than through phone conversations.
• Effectiveness: Emojis are seen as effective tools for communicating across language barriers and sharing thoughts quickly.

Favorite Emojis

• Top Emojis: Laughter, love, and kisses are the most preferred emojis, both individually and in pairings.
• Regional and Gender Preferences:
  • By Gender: Males prefer the crying emoji more than females.
  • By Region: The Northeast region includes the crying emoji in its top three favorites.
• Emotional Representation: The top emotions expressed via emojis are love, happiness, and sadness.

Emoji Usage Trends

• Frequency of Use: Emojis are included in text messages nearly half the time (49%), and used exclusively in 27% of messages.
• Demographics:
  • Gen Z: Most likely to use emojis exclusively (39%) and to open emails with emojis (75%).
  • Females: Tend to use emojis more frequently in their text messages (55%) than males (42%).

Emoji Recipients

• Most Common Recipients: Friends are the most frequent recipients of emojis, followed by significant others and partners.
• Workplace Use:
  • Males are more likely to use emojis with coworkers (24%) than females (14%).
  • Females are more likely to use emojis with children (43%) than males (28%).

Emoji Customization

• Interest in Personalization: 73% of users wish for more emoji customization options to reflect their personal identity.
• Preferred Customizations: Hair style or color options are the most desired (59%), followed by other personal appearance features.

Emoji and Brand Engagement

• Consumer Behavior: Over half of users are more likely to engage with brands using emojis online.
• Email Open Rates: Emails with emojis in the subject line are more likely to be opened, with Gen Z being the most responsive (75%).

Emoji Development and Future Outlook

• Desire for Expansion: 76% of users want more emojis, particularly representing food, drinks, and snacks.
• Inclusivity: 78% of users agree that emojis should continue to strive for inclusivity.
• Progression: More than three-fifths of users believe emojis will be better developed and more progressive in the next five years.

Key Information

• Survey Methodology: A 10-minute online survey was conducted with 1,000 U.S. frequent emoji users, with a margin of error of ±3.1%.
• Demographics: The survey included men, women, and non-binary individuals (less than 1%).
• Emotional Impact: Emojis are perceived as tools that make conversations more fun and show support.
• Regrets: Nearly three in five users have sent an emoji they later regretted.
• E-commerce Potential: Emojis are seen as a way to influence purchasing decisions, with meals being the most likely product to be bought via emojis.

Conclusion

Emojis have become a vital part of digital communication, enhancing emotional expression and engagement across various platforms. While they are widely used and appreciated, there is a strong demand for greater inclusivity, diversity, and customization. The report suggests that the future of emojis is promising, with users expecting continued growth and development in the next five years.