2019年表情符号趋势报告（英文）-2019.7-26页_954kb

Adobe Emoji Trend Report Summary (July 2019)

Core Content Overview

The Adobe Emoji Trend Report explores the cultural and emotional impact of emojis in everyday communication, based on a survey of 1,000 U.S. frequent emoji users aged 16-73. The report highlights how emojis influence conversations, emotional expression, and brand engagement, while also identifying gaps in emoji representation and the desire for more customization options.

Main Findings

• Emojis as a Cultural Phenomenon: Emojis are widely used to enhance conversations and make people more approachable, with a strong demand for more inclusive and diverse representations.
• Top Reasons for Using Emojis:
  • To make conversations more fun
  • To express emotions (laughter, love, and kisses)
  • To show support
• Favorite Emojis:
  • Laughter, love, and kisses are the most popular individual emojis.
  • Popular pairings include "laughing" and "heart," "kissing" and "heart," and "crying" and "heart."
• Regional and Gender Preferences:
  • Laughter, love, and kisses are popular across all regions and genders.
  • The crying emoji is among the top three in the Northeast and for male users.
• Emotional Expression:
  • Love, happiness, and sadness are the top emotions expressed through emojis.
  • Nearly all users (94%) agree that emojis can lighten the mood and show support.
• Emoji Usage in Communication:
  • Text messages are the most common platform for emoji use.
  • 49% of users include emojis in their text or online messaging, with 27% using them exclusively.
  • Females use emojis more frequently in texts (55%) than males (42%).
• Workplace Use:
  • 67% of users use emojis at work, often with people at their level.
  • 70% of users typically send emojis via text messaging at work.
  • Emojis are perceived to positively impact likability and sincerity in communication.
• Desired Emoji Customization:
  • 73% of users wish for more customization options to reflect personal identity.
  • 59% of users would like more options for hair style or color.
• Missing Emojis:
  • 76% of users want more emojis available.
  • Top missing categories include food/drink/snacks (14%), animals or insects (8%), emotions (8%), hand gestures (6%), and representation/diversity (5%).
• Brand Engagement:
  • Over half of users are more likely to engage with brands using emojis.
  • 75% of Gen Z users are more likely to open emails with their favorite emoji in the subject line, compared to 63% of Millennials, 59% of Gen X, and 65% of Boomers.
• Purchase Behavior:
  • Users are interested in purchasing items via emojis, with a meal being the most likely product.
• Future of Emojis:
  • 78% of users agree that emojis should continue to strive for inclusivity.
  • More than three-fifths of users (67%) believe emojis will be better developed and more progressive in the next five years.

Key Insights

• Emojis are a powerful tool for emotional expression and communication.
• They are especially effective in conveying support and lightening the mood in conversations.
• There is a strong demand for more diverse and inclusive emoji representations.
• Customization options are highly desired, particularly for personal appearance.
• Emojis play a significant role in workplace communication and brand interaction.
• Gen Z users are the most responsive to emojis in marketing contexts.

Conclusion

The report underscores the growing importance of emojis in modern communication, emphasizing their ability to transcend language barriers and enhance emotional expression. It also highlights the need for continued development and inclusivity in emoji design to better reflect the diverse experiences and identities of users.