2024年亚太地区CEO调查_11页_2mb

Asia-Pacific CEO Confidence and Strategic Outlook Summary

Core Content

The September 2024 EY CEO Outlook Pulse Survey highlights the confidence and strategic approaches of Asia-Pacific CEOs in navigating the evolving business landscape. Despite global uncertainties, these leaders are optimistic about their region's growth and are leveraging technology and transactions to drive innovation and competitive advantage.

Key Findings

CEO Confidence Index

• Overall confidence: 70.5 (global average)
• Country growth confidence: 70% (global average), with India showing the highest at 85%
• Company growth confidence: 71% (global average), with India at 81.5%
• Investment and technology confidence: 70.5% (global average), with India at 79%
• Asia-Pacific CEOs are more confident in their local markets than their European and American counterparts

Political Risk and Visibility

• Only 25% of Asia-Pacific CEOs have full visibility into their company's exposure to political risk, significantly lower than 36% in the Americas and 29% in Europe.
• 44% have significant visibility, 30% have moderate visibility, and 1% have low visibility.
• Asia-Pacific CEOs often rely on experience rather than structured geopolitical risk assessments, which may leave them underprepared for sudden events.

Emerging Technologies

• 74% of Asia-Pacific CEOs consider their organizations "extremely proficient" or "very proficient" in leveraging emerging technologies.
• 72% believe they are capable of rapidly adopting disruptive technologies to create new business models.

Transaction Activities

• 39% plan to engage in mergers and acquisitions
• 42% in divestments or IPOs
• 52% in joint ventures or strategic alliances
• 93% have paused or canceled transactions in the past 12 months due to high financing costs and geopolitical uncertainty

Portfolio Management

• 47% of CEOs conduct quarterly portfolio reviews
• 16% review as frequently as monthly
• Common challenges include:
  • Lack of effective metrics to measure contributions to strategy and shareholder returns (26%)
  • Struggling to compare portfolio businesses with industry benchmarks (26%)
  • Reactive rather than proactive portfolio reviews (25%)
  • Complacency leading to insufficient portfolio changes (23%)
  • Slow review processes (22%)

Strategic Recommendations

1. Rethink Strategic Assumptions: Regularly update assumptions based on changing market and geopolitical conditions.
2. Scenario-Based Decision-Making: Use scenario planning to test strategies against multiple possible futures, ensuring resilience and agility.
3. Implement Portfolio Changes: Act on portfolio reviews by exiting non-core businesses, increasing organic investments, and pursuing targeted acquisitions.
4. Incorporate Flexibility in Deal Structures: Use flexible pricing and renegotiation clauses to manage uncertainty in transactions.

Context and Trends

• The 2024 election cycle has increased geopolitical uncertainty, but Asia-Pacific CEOs are more optimistic about their local markets.
• The semiconductor industry is a key example of how geopolitical tensions are reshaping global supply chains, with Southeast Asia becoming a focal point for investment and innovation.
• The US interest rate decrease is creating new opportunities for growth and investment in the Asia-Pacific region.
• Japan is emerging from deflation, with increased foreign takeover activity expected due to a weak yen and improved corporate governance.

Conclusion

Asia-Pacific CEOs are navigating a complex and uncertain environment with a mix of confidence and strategic adaptation. They are leveraging technology and transactions to drive growth and innovation, but challenges in portfolio management and political risk visibility remain. Addressing these issues through structured planning, flexible deal structures, and evidence-based strategies will be key to capitalizing on future opportunities.

About the Research

• Conducted by FT Longitude in July and August 2024
• Surveyed 1,200 CEOs from 20 countries and five industries
• Companies had annual revenues ranging from < $500m to > $5b
• The CEO Confidence Index was calculated based on responses to 15 statements on a 5-point scale (0 to 100)

Contact

• Shannon Cotter: Strategy and Transactions Leader, EY-Asia Pacific, shannon.cotter@ey.com
• Vincent Smith: Strategy and Transactions Deputy Leader, EY-Asia Pacific, vince.smith@ey.com

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