【毕马威KPMG】2024年亚太地区首席执行官CEO展望报告

报告摘要

KPMG 2024 CEO Outlook: Asia Pacific Summary

Core Content

The KPMG 2024 CEO Outlook highlights the perspectives of Asia Pacific (ASPAC) CEOs on economic growth, technological innovation, talent management, and ESG (Environmental, Social, and Governance) strategies. Despite macroeconomic challenges, the region's leaders are optimistic and proactive in adapting to a rapidly changing business environment.

Main Points

Global Economic Outlook

Confidence Growth: 73% of ASPAC CEOs expressed confidence in global economic growth over the next three years, a 10% increase from 2023.
Regional Performance: Strong export recovery and resilient domestic demand have bolstered this optimism.
India's Outlook: Indian CEOs showed a more positive outlook on the global economy (80%) compared to other regional peers.

Growth Strategies

M&A as Top Strategy: 24% of ASPAC CEOs identified mergers and acquisitions as their top growth strategy.
Strategic Alliances: 21% of CEOs prioritized strategic alliances with third parties.
Focus on M&A: Leaders from Japan and Australia (92%) showed a strong appetite for M&A, reflecting efforts to diversify and expand.

Technology & AI

Generative AI Investment: 65% of ASPAC CEOs consider generative AI a top investment priority.
Digitalization as Driver: Many CEOs view digitalization as a key growth driver.
Japan's Emphasis: Japan (72%) is particularly focused on generative AI to boost productivity.
AI Adoption Trends: Companies are shifting budgets from infrastructure to AI, with significant growth in South Korea's semiconductor industry.
Cybersecurity Concerns: 49% of CEOs are optimistic about their ability to withstand cyberattacks, while 11% feel unprepared.
Ethical and Workforce Risks: 65% of CEOs are concerned about ethical issues, and many worry about AI's impact on their workforce.

Talent Challenges

Aging Population: 84% of CEOs believe aging populations will moderately or highly impact their people strategies.
Tech Skills Shortage: A major concern across the region, with 90% expecting to increase headcount over the next three years.
Reskilling and Upskilling: Older workers are seen as valuable if they adapt to new technologies through reskilling and upskilling.
Skills Development Focus: 84% of CEOs prioritize initiatives to invest in skills development.

ESG Strategy

Slow Adoption: ESG initiatives have been slower to take root in ASPAC than in more mature markets.
Rising Importance: Sustainability is now a top priority due to stakeholder pressure and regulatory scrutiny.
Value Creation: CEOs increasingly view ESG as a source of value, impacting customer relationships, capital allocation, and organizational growth.
ESG Integration: 56% of CEOs have embedded ESG into their business for value creation.
Challenges: Decarbonizing supply chains, lack of appropriate technology solutions, and high costs are the top barriers to ESG success.
Confidence in ESG: 44% of CEOs are confident in achieving Net Zero by 2030, and 75% believe they can meet new ESG reporting standards.

Key Findings

Confidence in Growth: Asia Pacific CEOs are generally upbeat about their company's and industry's growth prospects.
Investment Priorities: Technology, talent development, and ESG are central to their growth strategies.
Supply Chain Risks: Supply chain risk is now the biggest threat to organizational growth, surpassing geopolitical tensions.
Trade Regulation Concerns: 79% of ASPAC CEOs cite trade regulation as a major impediment to growth, compared to 72% globally.

Conclusion

Asia Pacific CEOs are navigating a complex landscape marked by economic uncertainty, technological advancement, and demographic shifts. They are investing in generative AI, expanding their workforce, and prioritizing ESG to futureproof their organizations. While challenges like supply chain risks, cybersecurity threats, and skills shortages persist, the region's leaders remain optimistic and are actively seeking solutions to drive long-term growth and resilience.

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