2017全球雇主品牌调研报告（英文版）_30页-3mb

Summary of Randstad Employer Brand Research 2017 Global Report

Core Content

The Randstad Employer Brand Research 2017 is a global survey that captures the perceptions of the general public aged 18 to 65 across 26 countries, representing 75% of the global economy. It aims to provide companies with insights into how to shape their employer brand to attract and retain talent. The survey includes a focus on automation, retraining, and sector switching, highlighting how these factors influence employee preferences.

Main Viewpoints

• Salary and benefits remain the most important factor for employees globally, with long-term job security and good work-life balance also ranking highly.
• Pleasant work atmosphere is increasingly valued, especially by millennials, who are willing to accept lower salaries for a positive work environment.
• Employer attractiveness varies by region, with Pharma/Life Sciences and IT consistently ranking in the top four in three of the four regions.
• Technology has overtaken IT as the most attractive sector, although the difference is minimal (1%).
• Work-life balance has gained more importance in recent years, moving up from 4th to 3rd place in global rankings.
• Age plays a more significant role in determining employer priorities than gender, with older employees placing more emphasis on job security and financial health.
• Gender differences exist, particularly in the value placed on flexible working arrangements, which are more important to women than men in most regions.

Key Information

Global Insights

• Top 4 most attractive sectors globally:

  • Technology (51%)
  • IT (50%)
  • Pharma/Life Sciences (50%)
  • Automotive (49%)

• Top 5 most important attributes in a potential employer:

  1. Attractive salary and benefits (58%)
  2. Long-term job security (46%)
  3. Good work-life balance (45%)
  4. Pleasant work atmosphere (43%)
  5. Career progression opportunities (35%)

• Least important attributes:

  1. International career opportunities (55%)
  2. Entrepreneurial way of working (46%)
  3. Uses latest technologies available (42%)
  4. Conveniently located (33%)
  5. Promotes diversity and inclusion (33%)

Regional Differences

• North America and APAC place good work-life balance as a top priority.
• Europe and LATAM emphasize a pleasant work atmosphere.
• Technology has become more attractive in all regions, with IT and Pharma/Life Sciences still highly valued.
• Logistics is a new rising sector in North America and APAC.

Age Group Priorities

• 18-24 year olds:

  • Top priorities: Attractive salary and benefits, Pleasant work atmosphere, Good work-life balance, Long-term job security, Career progression opportunities.

• 25-44 year olds:

  • Top priorities: Attractive salary and benefits, Good work-life balance, Long-term job security, Pleasant work atmosphere, Career progression opportunities.

• 45-65 year olds:

  • Top priorities: Attractive salary and benefits, Long-term job security, Pleasant work atmosphere, Good work-life balance, Financially healthy.

• Global ranking:

  • Attractive salary and benefits (58%)
  • Long-term job security (46%)
  • Good work-life balance (45%)
  • Pleasant work atmosphere (43%)
  • Career progression opportunities (35%)

Gender Differences

• Women:

  • Value flexible working arrangements more than men.
  • Prioritize good work-life balance and pleasant work atmosphere.
  • In Europe and APAC, financial health is more important for men than women.

• Men:

  • Value long-term job security and career progression.
  • In LATAM, men rank flexible working arrangements higher than women.

Sector Attractiveness

• Technology has overtaken IT as the most attractive sector.
• Construction has moved up in attractiveness.
• FMCG has seen a significant drop in appeal.
• Retail and Energy/Utilities have gained in attractiveness.

Trends and Implications

• The importance of salary, job security, and work-life balance has declined slightly since 2014.
• Work-life balance is now more important than career progression in some regions.
• Company culture and leadership are key to attracting engaged employees.
• Automation and economic uncertainty are driving the demand for job security and reassurance.
• Diversity and inclusion are ranked low but remain important for company competitiveness.

Conclusion

The report emphasizes that while salary and benefits are the top priority, job security, work-life balance, and pleasant work atmosphere are also crucial. Companies should focus on these areas to improve their employer brand and attract the best talent. Additionally, the report highlights the importance of flexible working arrangements for women and the need for sector-specific strategies to meet the evolving expectations of the workforce.