2017全球雇主品牌调研报告（英文版）_28页_3mb

Randstad Employer Brand Research 2017 Global Report Summary

Core Content Overview

The Randstad Employer Brand Research 2017 is a comprehensive global survey conducted across 26 countries, representing 75% of the global economy, with over 160,000 respondents and 5,495 companies surveyed. The report provides insights into what employees value in potential employers, highlighting the Employer Value Proposition (EVP) and how it varies by region, age, and gender.

Main Findings

Top Attractive Employer Attributes (Global)

The following attributes are most valued by employees worldwide:

1. Attractive salary and benefits (58%)
2. Long-term job security (46%)
3. Good work-life balance (45%)
4. Pleasant work atmosphere (43%)
5. Career progression opportunities (35%)
6. Financially healthy (33%)
7. Flexible working arrangements (31%)
8. Good training (28%)
9. Conveniently located (27%)
10. Strong management / leadership (26%)

Least Valued Employer Attributes (Global)

The following are considered least important:

1. International career opportunities (55%)
2. Entrepreneurial way of working (46%)
3. Uses latest technologies available (42%)
4. Conveniently located (33%)
5. Promotes diversity and inclusion (33%)
6. Cares for the environment / gives back to society (32%)
7. Flexible working arrangements (25%)
8. Good reputation (25%)
9. Work is stimulating & challenging (25%)
10. Offers quality products / services I value (24%)

Regional Variations

Top 4 Most Attractive Sectors Globally

• Technology (51%)
• IT (50%)
• Pharma/Life Sciences (50%)
• Automotive (49%)

Sector Attractiveness by Region

• North America & APAC: Technology and IT rise in popularity, with logistics emerging in North America.
• Europe: Pharma/Life Sciences and IT remain top, with a focus on work-life balance and pleasant atmosphere.
• LATAM: Career progression and pleasant work atmosphere are key, with a slight shift in priorities compared to previous years.

Regional Priorities (Top 5)

• North America: Salary, work-life balance, job security, pleasant atmosphere, and flexible arrangements.
• Europe: Salary, pleasant atmosphere, job security, work-life balance, and flexible arrangements.
• Global: Salary, job security, work-life balance, pleasant atmosphere, and career progression.
• LATAM: Salary, career progression, pleasant atmosphere, job security, and work-life balance.

Age Group Insights

Top Priorities by Age Group

• 18–24 years:

  1. Attractive salary and benefits
  2. Pleasant work atmosphere
  3. Good work-life balance
  4. Long-term job security
  5. Career progression opportunities

• 25–44 years:

  1. Attractive salary and benefits
  2. Good work-life balance
  3. Long-term job security
  4. Pleasant work atmosphere
  5. Career progression opportunities

• 45–65 years:

  1. Attractive salary and benefits
  2. Long-term job security
  3. Pleasant work atmosphere
  4. Good work-life balance
  5. Financially healthy

Gender Differences

Top Priorities for Men vs. Women

• Men:

  • Attractive salary and benefits
  • Long-term job security
  • Good work-life balance
  • Pleasant work atmosphere
  • Career progression opportunities

• Women:

  • Attractive salary and benefits
  • Pleasant work atmosphere
  • Good work-life balance
  • Long-term job security
  • Flexible working arrangements

Key Observations

• Women place greater emphasis on flexible working arrangements and pleasant work atmosphere.
• Men value financial health and strong leadership more in Europe and APAC.
• Flexible working is a key factor for women, especially those aged 25–44, who are more likely to balance family and work responsibilities.

Employer Core Values vs. Employee Preferences

• Core values attributed to large companies (e.g., financial health, reputation, and use of technology) do not align with the attributes employees seek (e.g., salary, job security, and work-life balance).
• Companies should focus on improving work-life balance and pleasant work atmosphere, which are highly valued but underemphasized in the core values of large firms.

Trends in Employer Attractiveness

• Technology has overtaken IT as the most attractive sector, with 51% of respondents choosing it over IT’s 50%.
• Pharma/Life Sciences and IT remain in the top four in three out of four regions.
• Construction has gained in attractiveness, moving from 8th in 2016 to 6th in 2017.
• IT and FMCG show the biggest drop in attractiveness, while retail and energy/utilities have seen increases.

Employee Motivations and Sector Switching

• 72% of employees are open to switching sectors for various reasons, with 79% of 18–24 year olds being more willing to switch.
• Willingness to switch decreases with lower education levels.
• Millennials are more likely to seek career progression and training, and they value work-life balance more than previous generations.
• Career progression is a top priority for LATAM employees, while North Americans are more concerned with commute time and work-life balance.

Conclusion

The report emphasizes that while salary and job security remain top priorities globally, work-life balance and pleasant work atmosphere are gaining importance, especially among millennials and women. Companies must adapt their employer branding strategies to align with these evolving preferences and focus on creating a supportive, inclusive, and flexible workplace environment. Additionally, the technology sector is becoming more attractive, and sector switching is increasingly common among employees, driven by career aspirations and economic uncertainty.