Brand+2023年全球城市指数报告-88页_12mb

报告摘要

Brand Finance City Index 2023: Global City Brand Analysis

Key Findings

Methodology: A global survey of 15,000 respondents across 20 countries measured brand perceptions via seven pillars (Business & Investment, Liveability, Culture & Heritage, etc.) and 45 attributes.
London Leads: Scored 84.6/100, recognized as the world's best city for work, study, and tourism, driven by widespread familiarity and strong reputation.
Top 10 Cities: London (1), New York (2), Paris (3), Singapore (6), Tokyo (7), Sydney (5), Zurich (4), Dubai (9), Shanghai (63), San Francisco (8).
Emerging Trends: Cities like Mexico City (23rd) and Bogotá (62nd) show growth potential. Mid-sized metropolises rank higher in familiarity than megacities due to focused branding.
Halo/Horn Effect: Domestic vs. international perceptions vary significantly (e.g., Dallas has a smaller perception gap than San Francisco).

Regional Highlights

Europe

North America: Los Angeles (4th) excels in creativity, Miami (11th) in livability, Toronto (12th) in business.
Benelux: Amsterdam (10th) and Luxembourg (26th) lead, improving familiaritȳ through sustainability.
Southern Europe: Istanbul (64th) retains Byzantine heritage appeal; Antalya (71st) and Izmir (80th) lead in investment-friendliness.

Asia-Pacific

Singapore: 6th globally, top in start-ups, circularity, and ease of business.
Middle East: Dubai (9th) and Abu Dhabi (28th) dominate investment rankings.
South Asia: Colombo (83rd) lags but leads in liveability; needs cultural and heritage repositioning.
East Asia: Tokyo (7th) leads in technology; Seoul (67th) scores high on livability.

Key Pillars & Drivers

Business & Investment: New York #1, Zurich #2 (despite low familiaritȳ); Scandals hinder Hong Kong's ranking.
Liveability: Sydney/Melbourne (Australia) top; Scandinavia excels in accessibility for elderly.
Culture: Paris #1 for heritage; Prague focuses on circularity goals.

Methodological Note

Surveys used a weighted approach combining country voting and online population size. Domestic vs. international ratings highlight a need for harmonized branding strategies.

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