益普索：2023年全球趋势报告（英文版）_122页_11mb

Overview

The Ipsos Global Trends 2023 report highlights the "Twitchy Twenties," a decade characterized by interconnected challenges, or "polycrisis," including climate change, mental health crises, economic inflation, and geopolitical tensions. Despite global uncertainties, individuals remain more optimistic about their personal lives than about the macro environment. Key themes include widespread climate concerns plateauing, the return of global brands post-pandemic, growing data apathy, and the enduring appeal of nostalgia. The report identifies six macro forces shaping the world: Ageing Populations, Pervasive Technology, Rise & Fall of Middle Classes, Climate Change, Plateau of Globalisation, and Growing Mental Health Crisis. These forces influence societal values, with Asia and Africa showing higher engagement in trends like climate action and global branding.

Key Findings by Theme

{"# Climate Change"}

• Concerns about climate change peaked during COVID and inflation but now plateaued, with persistent scepticism.
• 82% of global citizens believe climate change is a pressing issue, but trust in government and brands varies.
• Climate-related disasters have become more frequent and costly, driving debate on responsibility, with Gen Z advocating for systemic change while others prioritize resilience.

{"# Globalisation"}

• Most markets (64%) still view globalisation as beneficial, linking it to cultural understanding and economic gains.
• Reduced fear of local displacement after COVID, marked by brands' return to Asia and Africa.
• Supply chain shifts toward nearshoring and friendshoring are driven by resilience needs, but global balance remains debated.

{"# Technology"}

• Technology, especially AI and the metaverse, is transforming lives but viewed with ambivalence.
• 81% feel privacy is inevitable due to tech advancements, indicating growing data apathy.
• tech innovations offer efficiency but spark concerns over mental health impacts and erosion of traditional activities.

{"# Mental Health"}

• Mental health is a priority, with 58% prioritizing it alongside physical well-being, reflecting post-pandemic stress.
• Younger groups feel climate and war anxiety acutely, but holistic views of health are emerging, with brands playing a supportive role.

{"# Data Privacy"}

• Data apathy is growing, with 43% feeling it's inevitable and 81% unconcerned about collection via platforms.
• Consumers accept data sharing for convenience, but apathy is highest in countries like India, varying significantly across markets.

{"# Capitalism's Turning Point"}

• Capitalism is being re-evaluated, with a shift toward ESG and stakeholder capitalism after pandemic pressures.
• Trust in businesses is high in some markets but low in others, fueling demand for ethical corporate actions.

{"# Reactions to Uncertainty & Inequality"}

• Uncertainty from inflation, geopolitical conflicts, and climate change drives nostalgia and a search for simplicity.
• Economic disparities worsen anxiety, with most (63%) feeling governments and businesses fall short.

{"# Ageing Populations"}

• Ageing increases brain drain for businesses and strains healthcare, affecting wealth distribution.
• Life stages are evolving, with later marriages and fewer children, creating generational wealth gaps.

{"# Employee Power Shift"}

• Employee/employer dynamics shift, with unionization rising in some regions and demands for flexibility.
• White-collar workers embrace hybrid work, impacting productivity and inequalities.

{"# Rethinking Institutions"}

• Populism and nativism Persist, but public dissatisfaction with institutions grows, linked to misinformation and cultural conflicts.

###Final Thoughts
The report emphasizes that navigating crises requires resilience and proactive adaptation. Ing's conclusion underscores that while the future is uncertain, individuals hold a more positive outlook on their personal prospects, even amid global dysfunction.