2018美国市场消费者信心报告报告（英文版）_23页-2mb

报告摘要

ThinkNow Pulse™ 2017 Summary

Core Content

ThinkNow Pulse™ is a national survey that measures consumer sentiment among Americans, including key race/ethnic segments. The 2017 report compares data to 2016 and 2015, providing insights into financial outlook, employment changes, and perceptions of the U.S. economy.

Main Findings

Household Income

Overall: Most Americans reported no major changes in household income in 2017 compared to 2016.
Improvement: Hispanics were the most likely to report an improvement in income (35%), though this was a decrease from 2016.
Worsening: Non-Hispanic Whites had the highest percentage (20%) reporting a worsening financial situation.

Employment Changes

Job Losses: Fewer Americans experienced job loss or reduction in work hours/salary in 2017 compared to previous years.
Unemployment Drop: Hispanics and African-Americans saw the largest drops in unemployment from 2015 to 2017, by 8% and 12% respectively.

Financial Outlook for 2018

Optimism: Just under half of consumers (47%) anticipated a better financial year in 2018, a slight drop from 2016.
Pessimism: African-Americans were the least optimistic, with a significant drop in their anticipation of improvement compared to 2017. Asian-Americans were the most pessimistic about their household finances.
Uncertainty: 40% of Americans were either unsure or felt the economy would worsen in 2018.

Perception of U.S. Economy

Growth: About half of Americans believed the U.S. economy was growing.
Depression Concern: A minority, but a significant increase, believed the U.S. was in a depression.
Race/Ethnicity Views: General sentiment across race/ethnicity was positive, but Asian-Americans were more skeptical and anticipated a recession.

Major Purchases

Large Purchases: Fewer Americans planned to make large purchases in 2018.
Home Buying: Home buying levels remained relatively unchanged from the past two years.
Vehicle Purchase: Hispanics were the most likely to purchase a vehicle.
Home Purchase: African-Americans were the most likely to buy a home.

Economic Concerns

Budget Deficit: There is a growing concern about the budget deficit and financial markets.
Job Availability: African-Americans expressed the most concern over the availability of jobs.
Consumer Concerns: Consumers were somewhat equally concerned about financial markets across all groups.

Political Climate Impact

Pessimism: Given the current political climate, nearly as many people were pessimistic about 2018 as they were optimistic.

Demographics and Sample Profile

General Demographics

Age: The mean age of respondents was 37 for Hispanics, 42 for Non-Hispanic Whites, 39 for African-Americans, and 39 for Asian-Americans.
Income: The median household income was $41,000 for Hispanics, $47,000 for Non-Hispanic Whites, $41,000 for African-Americans, and $82,000 for Asian-Americans.
Census Region: Hispanics were most concentrated in the South (37%), while Asian-Americans were most concentrated in the West (44%).

Language and Origin

Language Spoken at Home: 35% of Hispanics spoke Spanish as the dominant language at home, with 35% speaking both Spanish and English equally, and 30% English dominant.
Country of Origin: The majority of Hispanics (63%) were of Mexican origin, followed by Puerto Rican (12%), South American (11%), and Central American (5%).

Acculturation

Acculturation Levels: 22% of Hispanics were less acculturated, 48% were bicultural, and 29% were more acculturated.

Key Services Offered

Quantitative & Qualitative Research: ThinkNow Research offers a range of services including quantitative and qualitative research, mixed-mode studies, and concept and copy testing.
Market Research: They conduct online panel research, intercept studies, and phone surveys.
Target Markets: They specialize in research for the Hispanic, African American, Asian, and total markets, with experience in hard-to-reach demographic sub-groups.