2018美国市场消费者信心报告报告（英文版）_21页_2mb

ThinkNow Pulse™ 2018 Summary

Core Content

This document presents a summary of consumer sentiment and economic perceptions in the U.S. for 2017 and 2018, focusing on the Total Market, Hispanic, African American, and Asian populations. It outlines key trends in household income, employment, financial outlook, and concerns related to the economy and political climate. The data is based on market research conducted by ThinkNow Research, a full-service market research firm with a specific focus on underrepresented demographic groups, including an in-house Hispanic panel.

Main Findings

Household Income Trends

• Overall: Most Americans reported no major change in household income in 2017 compared to 2016.
• Hispanics: They were the most likely to report an improvement in income in 2017, though this represented a decline from 2016.
• Non-Hispanic Whites: A significant portion reported a worsening financial situation, indicating the highest decline among race/ethnic segments.
• African Americans and Asians: Both groups showed less optimism about income improvements in 2017 compared to 2016.

Employment Changes

• Job Losses and Work Reductions: Fewer Americans experienced job loss or reduction in work hours/salary in 2017.
• Unemployment Trends: Unemployment rates improved across all four major race/ethnic segments, with African Americans and Hispanics showing the largest drops (12% and 8%, respectively).

Financial Outlook for 2018

• General Sentiment: Just under half of Americans anticipated a better financial year in 2018, a slight drop from 2016 but not statistically significant.
• Race/Ethnic Differences:
  • African-Americans: Showed the most significant drop in optimism compared to 2017.
  • Asian-Americans: Were the most pessimistic about their financial outlook for 2018.
  • Non-Hispanic Whites: Remained the most optimistic about the economy improving in 2018.

Economic Concerns

• Top Concerns: Americans expressed growing concern about the budget deficit and financial markets.
• Job Availability: African-Americans were most concerned about job availability.
• Price Increases: Rising prices were a significant concern across all segments.
• Political Climate: The current political climate led to a nearly equal split between pessimism and optimism about 2018.

Key Insights

• Income Stability: While most households experienced no major changes in income, there was a noticeable shift in optimism among different racial and ethnic groups.
• Employment Trends: Employment numbers showed improvement, especially for African Americans and Hispanics, but overall financial outlook remained cautious.
• Economic Perceptions: Despite general optimism about economic growth, there was a notable level of concern among African-Americans and Asian-Americans.
• Political Influence: The political climate had a notable impact on personal financial outlook, with nearly equal levels of optimism and pessimism.

Sample Profile

The following demographics are represented in the sample:

Summary

This report highlights the mixed financial sentiment and economic concerns among U.S. consumers in 2017 and 2018. While income stability was the norm for most, optimism about the economy varied significantly across race/ethnic groups. Employment improvements were noted, but financial outlook for 2018 remained cautious, especially for African-Americans and Asian-Americans. The political climate played a significant role in shaping these outlooks, and concerns about the budget deficit and financial markets were rising. ThinkNow Research provides insights into these trends, helping clients understand shifting consumer behavior and market dynamics.