ThinkNow-2018美国市场消费者信心报告报告（英文版）-23页-2mb

报告摘要

ThinkNow Pulse™ 2017 Summary

Core Content

ThinkNow Pulse™ is a national survey that evaluates consumer sentiment in the United States, with a focus on different race/ethnic segments. The survey was conducted in December 2017 and includes comparisons to 2016 and 2015 data. It provides insights into household income, employment changes, financial outlook, and economic concerns.

Key Findings

Household Income

Overall: Most Americans reported no major changes in household income in 2017 compared to 2016.
Improvement: Hispanics were the most likely to report an improvement in income, though this represented a decline from 2016.
Worsening: Non-Hispanic Whites had the highest percentage (20%) reporting a worsening financial situation.
Anticipation: Just under half of consumers (47%) anticipated a better financial year in 2018, a slight drop from 2016 but not statistically significant.
Pessimism: African-Americans showed a significant drop in optimism, while Asian-Americans were the most pessimistic about their financial outlook.

Employment Changes

Job Losses: Fewer Americans experienced job loss or reduction in work hours/salary in 2017 compared to previous years.
Improvement: Employment numbers improved across all four major race/ethnic segments, with Hispanics and African-Americans showing the largest drops in unemployment from 2015 to 2017 (8% and 12% respectively).

Economic Outlook

General Outlook: Americans were less optimistic about the U.S. economy in 2018, with 40% either unsure or expecting it to worsen.
Race/Ethnicity: African-Americans were the least optimistic about economic improvement, while Non-Hispanic Whites were the most optimistic.
Political Climate: The current political climate influenced consumer sentiment, with nearly as many people being pessimistic as optimistic about 2018.

Economic Issues of Concern

Top Concern: The budget deficit and financial markets were the top concerns, though job availability and rising prices were still seen as more pressing issues.
Job Availability: African-Americans expressed the most concern about job availability.
Financial Markets: Consumers, in general, were somewhat equally concerned about financial markets.

Sample Profile

The survey included a representative sample of 1,270 Americans, with the following breakdown by race/ethnicity:

Hispanics: 500 respondents
Non-Hispanic Whites: 255 respondents
African-Americans: 257 respondents
Asian-Americans: 258 respondents

Demographics

Metric	Hispanics	Non-Hispanic Whites	African-Americans	Asian-Americans
Male	51%	50%	48%	47%
Female	49%	50%	52%	53%
Age (Mean)	37	42	39	39
Age Distribution
18–34	45%	34%	41%	40%
35–64	55%	66%	59%	60%
Census Region
Northeast	14%	19%	17%	21%
Midwest	9%	26%	17%	12%
South	37%	35%	57%	23%
West	40%	20%	9%	44%
Household Income
Under $50,000	48%	33%	55%	27%
$50K–$99K	28%	31%	24%	25%
$100K+	15%	31%	12%	37%
Median Income	$47K	$68K	$41K	$82K
Educational Attainment
High School Grad/GED	32%	21%	28%	12%
Some College/AA/Trade	22%	21%	29%	15%
Bachelor's Degree or Higher	44%	58%	42%	72%

Language and Origin

Language Spoken at Home:
- Spanish dominant: 35%
- Spanish and English equally: 35%
- English dominant: 30%
Country of Origin:
- Mexican: 63%
- Puerto Rican: 12%
- South American: 11%
- Central American: 5%
- Cuban: 4%
- Dominican: 4%