益普索-对2020年东京夏季奥运会的态度（英）-2021.7_24页_2mb

报告摘要

Summary of the Tokyo 2020 Summer Olympics Global Advisor Survey (July 2021)

Core Content

This document presents the results of a global survey conducted in 29 markets, focusing on public attitudes towards the postponed 2020 Tokyo Summer Olympics. The survey explores opinions on whether the Games should proceed, the level of personal interest, and the broader societal impact of the Olympics.

Main Findings

Support for the Olympics

Global Support: On average, 43% of respondents agree that the Tokyo Olympics should go ahead in 2021, even if the pandemic is not over. 57% disagree.
Host Nation: In Japan, only 22% support the Games, while 78% do not. This is the lowest level of support globally.
High Support Markets: Turkey (71%), Saudi Arabia (66%), Russia (61%), and Poland (60%) show the highest levels of support.
Low Support Markets: South Korea (14%) and Japan (22%) have the lowest support.

Olympics as an Opportunity to Heal

Global View: 62% of respondents believe the Tokyo Olympics will be an important opportunity for the world to come together after the pandemic.
Top Markets: Turkey and Saudi Arabia are most supportive of this view (81% each).
Least Supportive Markets: South Korea (26%), Japan (31%), and Germany (46%) are the only markets where less than 50% agree.

Interest in the Olympics

Global Interest: On average, 46% of respondents are interested in the Olympics, while 54% are not interested.
Most Interested: India (70%), South Africa (59%), and China (57%) show the highest interest.
Least Interested: Belgium (28%), South Korea (30%), and Japan (32%) are the least interested.
Gender and Age: Men are more interested (50%) than women (41%), and older generations show less interest.

Impact of the Olympics on Society

Inspiration for Younger Generations: On average, 80% of respondents agree that the Olympics inspire younger generations to participate in sport.
Unity: 65% of respondents believe the Olympics unite people, but this drops to 36% in Japan.
Government Funding: 67% globally support using government funding to support athletes, but this varies significantly by market.

Key Points

Covid-19 Concerns: The pandemic significantly influenced opinions on whether the Olympics should proceed.
Regional Variations: Support and interest in the Olympics vary widely across different markets, with some countries showing strong support and others being more skeptical.
Sports Popularity: Football/soccer is the most popular event globally, followed by Athletics and Aquatics.
Societal Impact: The Olympics are generally seen as positive for inspiring youth and promoting unity, though opinions on nationalism are divided.

Summary Table

Category	Global Average	Most Supportive	Least Supportive
Should the Olympics go ahead?	43% Agree, 57% Disagree	Turkey (71%), Saudi Arabia (66%), Russia (61%), Poland (60%)	South Korea (14%), Japan (22%)
Interest in the Olympics	46% Interested, 54% Not Interested	India (70%), South Africa (59%), China (57%)	Belgium (28%), South Korea (30%), Japan (32%)
Inspire younger generations	80% Agree	China (92%), Turkey (92%), India (90%)	Germany (54%), France (62%), Japan (59%)
Unite people	65% Agree	China (92%), India (84%), Saudi Arabia (80%)	Germany (37%), Japan (36%)
Government funding support	67% Agree	China (87%), India (86%)	Germany (41%), Japan (47%)

This survey highlights the mixed global sentiment towards the Tokyo 2020 Summer Olympics, emphasizing the influence of the pandemic, regional differences, and the varying levels of interest in specific sports.

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