益普索-从高到低：世界各地对东京奥运会的兴趣各不相同（英）-2021.7_23页_2mb

Summary of the Tokyo 2020 Summer Olympics Advisor Survey

Core Content

The document presents the findings of a global survey conducted by Ipsos in July 2021, assessing public attitudes toward the postponed 2020 Tokyo Summer Olympics across 28 countries. The survey explores public opinion on whether the Games should proceed, the level of interest in the Olympics, and the perceived impact of the Games on society.

Main Points

• Support for the Olympics:
  On average, 43% of people worldwide support the Tokyo Olympics going ahead in 2021, even with the ongoing pandemic, while 57% disagree.
  In Japan, the host nation, only 22% support the Games, with 78% opposing them.

• Interest in the Olympics:
  Interest varies significantly across countries. India, South Africa, and China show the highest interest, with percentages of 70%, 59%, and 57% respectively.
  Belgium, South Korea, and Japan are the least interested, with 28%, 30%, and 32% interest respectively.
  Globally, 54% are not interested in the Olympics, compared to 46% who are interested.

• Interest by Gender:
  Men and women are split in their interest levels, with men showing a 50:50 split and women being more likely to say they are not interested (59% vs. 41%).

• Most Popular Olympic Events:
  Football/soccer is the most popular event globally, with Saudi Arabia showing the highest interest in it.
  Athletics is the second most popular, followed by Aquatics.
  Gymnastics is also highly followed, with varying levels of interest across countries.

Key Findings

• Inspiration for Future Generations:
  On average, 80% of respondents believe the Olympics inspire younger generations to participate in sports.
  In China, this belief is strongest at 92%, while in Japan, it is lower at 59%.

• Unifying Power of the Olympics:
  65% of people globally believe the Olympics have a unifying effect, though this drops to 36% in Japan.

• Government Funding for Athletes:
  67% of respondents globally support the use of government funding to support athletes, with significant variation across countries.
  In China, 87% support government funding, while in Germany, only 41% do.

• Nationalism at the Olympics:
  There is a split in opinion regarding the level of nationalism at the Olympics, with 55% believing it is too much and 45% disagreeing.

Summary of Interest in the Olympics by Country

Most Interested (Top 5)

• India: 70%
• South Africa: 59%
• China: 57%
• Poland: 56%
• Turkey: 56%

Least Interested (Bottom 5)

• Belgium: 28%
• South Korea: 30%
• Japan: 32%
• France: 32%
• Germany: 33%

Most Popular Olympic Sports

• Includes diving, swimming, synchronized swimming, and water polo

Conclusion

The survey highlights a mixed global response to the Tokyo 2020 Summer Olympics. While the event is seen as an opportunity for global unity and inspiration for future generations, support for its continuation is low, especially in Japan. Interest in the Games and specific sports varies significantly, with football/soccer being the most popular event and certain countries showing notably low engagement.