【益普索Ipsos】2024巴黎奥运会全球态度调研报告_17页_537kb

Summary of ATTITUDES TO THE 2024 PARIS GAMES

Core Content

The document presents findings from a survey conducted across 33 markets regarding public attitudes toward the 2024 Paris Olympic Games. It outlines the level of interest in the Games, the most anticipated events, and public perceptions of the Games' role in uniting people, inspiring participation in sports, and their stance on global issues such as wars and the climate crisis.

Main Findings

Interest in the Games

• Overall Interest: In all but one market, interest in the 2024 Paris Games is higher than in the 2021 Tokyo Games. The only exception is Türkiye, where interest remains the same at 56%.
• Top 5 Markets:
  • China: 86%
  • Thailand: 77%
  • Indonesia: 75%
  • Philippines: 72%
  • Mexico: 68%
• Bottom 5 Markets:
  • Belgium: 38%
  • Japan: 40%
  • Hungary: 44%
  • Canada: 45%
  • Germany: 46%

Most Popular Events

• Football/Soccer: The most anticipated event with 28% interest. Men show higher interest (35%) than women (21%), and Millennials and Gen Z both show 30% interest.
• Athletics: Second most anticipated event with 26% interest. Higher interest among baby boomers (36%) and Gen X (29%) compared to Millennials (22%) and Gen Z (17%).
• Gymnastics: Third with 20% interest. Interest is similar among all generations.
• Aquatics: Fourth with 17% interest. Interest is similar among all generations.
• Volleyball: Fifth with 16% interest. Interest is similar among all generations.

Uniting the World and Countries

• Global Unity: 75% of respondents believe the Paris Games will be an important opportunity for the world to come together.
• National Unity: 72% believe the Games will bring their country together.
• Pride in the Country: 78% feel the Games make them proud of their country.

Global Issues and the Olympics

• Wars and Economy: A majority (72%) in all markets surveyed believe the Games should proceed despite global conflicts and economic issues.
• Climate Crisis: 72% believe the Olympics are important despite the climate impact of travel and construction.

Key Insights by Generation

• Gen Z and Millennials:
  • Show higher interest in the Games (both at 30%).
  • More likely to feel inspired to participate in sport (61% and 62% respectively).
• Gen X:
  • Show lower interest in the Games (22%).
  • Higher interest in athletics (29%) compared to younger generations.
• Baby Boomers:
  • Show higher interest in athletics (36%) compared to other generations.

Key Insights by Gender

• Men:
  • Show higher interest in football/soccer (35%) and basketball (17%).
• Women:
  • Show higher interest in gymnastics (28%) and aquatics (24%).

Summary Table of Key Statistics

Conclusion

The 2024 Paris Games are viewed positively by the majority of respondents across the surveyed markets, with heightened interest compared to the 2021 Tokyo Games. Football/soccer is the most anticipated event, especially in Latin America, and the Games are widely seen as a unifying and inspiring event that fosters national pride and global solidarity, despite ongoing global challenges.