2021年移动游戏报告（英）-27页_25mb

报告摘要

Mobile Games Index Summary

Core Content

The adjoe Mobile Games Index, powered by Statista, provides a comprehensive analysis of the mobile gaming landscape, highlighting trends in user engagement, spending, and regional popularity. The index is based on adjoe's first-party Android device data and includes insights into the time users spend on various game categories, as well as their revenue and download statistics.

Main Points

1. Casual Games: The Most Engaging

Casual games capture the most user attention, with an average daily playtime of 24.3 minutes.
Female users spend 25.6 minutes per day, which is 25% higher than male users (20.4 minutes).
Top Casual Games:
- NORTH AMERICA: Happy Color® (X-Flow), Paint By Number (Better Life - Color and Draw), YAHTZEE (Scopely), Tile Master (Higgs Studio), Tile Connect (Higgs Studio)
- EUROPE: Parchisi STAR (Gameberry Labs), Happy Color® (X-Flow), YAHTZEE (Scopely), Tile Master (Higgs Studio), Onnect (Zynga)
- APAC: Ludo KingTM (Gametion Technologies), Happy Color® (X-Flow), Tile Master (Higgs Studio), Paint By Number (Better Life - Color and Draw), Onnect (Zynga)
- LATAM: Parchisi STAR (Gameberry Labs), Ludo Club (Moonfrog), Happy Color® (X-Flow), Paint By Number (Better Life - Color and Draw), Tile Master (Higgs Studio)
- AFRICA: Parchisi STAR (Gameberry Labs), Ludo Classic (Sudhakar Kanakaraj), Ludo Club (Moonfrog), Ludo KingTM (Gametion Technologies), Paint By Number (Better Life - Color and Draw)

2. Hyper-Casual Games: Fast and Snappy

Hyper-casual games have an average daily playtime of 7.4 minutes.
Female users spend 7.6 minutes, which is 7% higher than male users (7.1 minutes).
Top Hyper-Casual Games:
- NORTH AMERICA: Chain Cube (Casual Azur Games), Idle Arks: Build at Sea (BHome), Cat Escape (Sunday GG), Save The Girl (Lion Studios), Cashier 3D (Zynga)
- EUROPE: Chain Cube (Casual Azur Games), Idle Arks: Build at Sea (BHome), Cat Escape (Sunday GG), Save The Girl (Lion Studios), Bottle Flip 3D (Tastypill)
- APAC: Sweet Crossing: Snake.io (Moonton), Idle Arks: Build at Sea (BHome), The Cook (SayGames Ltd), Save The Girl (Lion Studios), Dumb Ways to Die (PlaySide Studios)
- LATAM: The Cook (SayGames Ltd), Cat Escape (Sunday GG), Save The Girl (Lion Studios), Ink Inc. - Tattoo Drawing (Lion Studios), Blend It 3D (SayGames Ltd)
- AFRICA: Chain Cube (Casual Azur Games), Idle Arks: Build at Sea (BHome), Save The Girl (Lion Studios), Chat Master! (Supersonic Studios LTD), Bottle Flip 3D (Tastypill)

3. Social Casino Games: Popular with Older Users

Social Casino games are the second most popular category, with an average daily playtime of 17.1 minutes.
Female users spend 18.0 minutes, which is 10% higher than male users (16.3 minutes).
Top Social Casino Games:
- NORTH AMERICA: Club Vegas Slots (Bagelcode), Cash Frenzy™ (SpinX Games Limited), Scatter Slots (Murka Games Limited), POPI Slots™ (Playstudios Inc), Caesars Slots (Playtika)
- EUROPE: Club Vegas Slots (Bagelcode), Billionaire Casino Slots (777 Huuuge Games), Huuge Games Slots Vegas (777 Huuuge Games), SlotomaniaTM (Playtika), Caesars Slots (Playtika)
- APAC: Tongits Go (Spirejoy SG), Club Vegas Slots (Bagelcode), GAME Prizes (Gamee), Big Time Cash (WINR Games Inc), SlotomaniaTM (Playtika)
- LATAM: Crazy Pusher (Borg Studio), GAMEE Prizes (Gamee), Huuuge Casino Slots Vegas (777 Huuuge Games), Club Vegas Slots (Bagelcode), Big Time Cash (WINR Games Inc)
- AFRICA: Club Vegas Slots (Bagelcode), Cash Frenzy™ (SpinX Games Limited), Huuuge Casino Slots Vegas (777 Huuuge Games), Billionaire Casino Slots (777 Huuuge Games), GAME Prizes (Gamee)

4. Role-Playing Games: Top Earners

Role-playing games are the highest-earning category, with Netmarble's Seven Deadly Sins ranking among the top performers.
These games are part of the Hardcore category and require significant user commitment.

5. China: Leading the Mobile Game Market

China leads the mobile gaming industry in terms of revenues and downloads, and is expected to maintain this position.
Key Statistics:
- 63% of mobile game revenue comes from all mobile app categories in 2021.
- Mobile game revenue increased by 57% worldwide from 2019 to 2021.
- Mobile gaming accounts for 67% of all gaming platform revenues (including consoles and PCs).
- 46% of mobile game revenue is generated from in-game advertising.
- 24% of the global population played mobile games in 2021.

Key Global Statistics

63% of mobile game revenue comes from all mobile app categories in 2021.
Mobile game revenue increased by 57% worldwide from 2019 to 2021.
Mobile gaming accounts for 67% of all gaming platform revenues (including consoles and PCs).
24% of the global population played mobile games in 2021.
46% of mobile game revenue is generated from in-game advertising.

Methodology

The index is based on adjoe's first-party Android device data.
It ranks apps by daily time spent and installations.
Data is aggregated and generalized by both app and user.
The index includes five subgenres of games:
1. Hyper-Casual
2. Casual
3. Midcore
4. Hardcore
5. Casino

Dataset

The data is tracked by the adjoe SDK, which requires user opt-in.
It includes user device logs, app installations, and time spent on each game.
The data is collected from 10.01.2020 to 03.31.2021.

Mobile Game Revenues

The mobile game market is growing, with China and the rest of the world leading in revenue over the U.S. and Europe.
Developing countries show a stronger preference for mobile gaming over desktop and console gaming.

Global Consumer Survey

The Statista Global Consumer Survey provides insights into consumer preferences across 56 countries, with around 12,000 interviews in focus countries like the U.S. and China.
Casual games are the most popular in China, while action games dominate in the U.S..
American gamers prefer strategy and sports games more than Chinese gamers.
Role-playing games are equally popular in both regions.