2022-01-05-Adjoe-2021年移动游戏报告（英）_27页_25mb

报告摘要

Mobile Games Index Summary

Core Content

The adjoe Mobile Games Index, powered by Statista, provides a comprehensive overview of the mobile gaming landscape, highlighting user engagement, spending habits, and regional preferences. It categorizes games into five subgenres: Hyper-Casual, Casual, Midcore, Hardcore, and Social Casino, offering insights into the most popular and time-consuming games across the globe.

Key Findings

1. Casual Games Captivate Users the Longest

Casual games have the highest average time spent by users, with an average of 24.3 minutes per day.
Female users spend 25.6 minutes per day, which is 25% higher than male users (20.4 minutes).
In APAC, Ludo KingTM leads, while in Europe, YAHTZEE is the top casual game.

2. Hyper-Casual Games Emphasize Snappy Gameplay

Hyper-casual games have an average of 7.4 minutes per day spent.
Female users spend 7.6 minutes, which is 7% higher than male users (7.1 minutes).
Save The Girl by Lion Studios is a top performer in this category across all regions.

3. Social Casino Games Cash In with Older Users

Social Casino games have an average of 17.1 minutes spent daily.
Users aged 40+ spend more time on these games.
Save The Girl by Lion Studios is also a top Social Casino game in several regions.

4. Role-Playing Gamers are the Biggest Spenders

Role-playing games are the highest earning category, with Netmarble's Seven Deadly Sins among the top-ranking apps of the past year.
These games are part of the Hardcore subgenre, which requires significant user commitment.

5. The Biggest Gaming Opportunity is in China

China leads in mobile game revenue and downloads, expected to maintain its dominance in the coming years.
Mobile games are more popular in developing countries than desktop and console gaming.

Methodology

The index is based on adjoe's first-party Android device data tracked by the adjoe SDK.
It ranks apps by daily usage time, using user opt-in data.
The data is aggregated and generalized by both app and user to ensure privacy and accuracy.

Dataset Overview

The dataset includes adjoe's Android device data from January 2020 to March 2021.
Statista provides a global perspective on consumption and media usage, including consumer preferences and market trends.

Key Global Statistics

63% of mobile game revenue comes from all mobile app categories in 2021.
57% increase in mobile game revenue worldwide from 2019 to 2021 due to the pandemic.
67% of gaming revenue is from mobile games, including console and PC.
24% of the worldwide population played mobile games in 2021.
46% of mobile game revenue was generated from in-game advertising in 2021.

Revenue Streams

The report considers three revenue streams: in-app purchases, advertising, and paid apps.
It also analyzes download numbers and consumer preferences based on the Statista Global Consumer Survey.

Categories Covered

15 game categories are tracked, including Action, Adventure, Board, Card, Casino, Casual, Music, Puzzle, Racing, Role-Playing, Simulation, Sports, Strategy, Trivia, and Word.
These categories are available on Apple's App Store, Google Play, and Chinese app stores.

Mobile Game Revenues

China is currently leading in mobile game revenue, surpassing the U.S. and Europe.
Developing countries show a strong preference for mobile gaming over desktop and console gaming.

Mobile Game Downloads

China leads in mobile game downloads, reflecting its strong mobile app economy.
The U.S. ranks second in revenue but has lower download numbers compared to China.

Consumer Preferences

In China, Casual games are the most popular.
In the U.S., Action games are the most preferred.
American gamers show a significantly higher preference for strategy and sports games compared to Chinese gamers.
Role-playing games are equally popular in both regions.

Conclusion

The adjoe Mobile Games Index provides valuable insights into user engagement, spending behavior, and market trends. It highlights that Casual games are the most engaging, Role-playing games generate the most revenue, and China is a key market for growth and success in mobile gaming.

展开完整摘要