Mintel-2019年饮食趋势-2019.1-19页_4mb

Summary of Global Food and Drink Trends 2019

Core Content

The 2019 Mintel Global Food and Drink Trends report highlights three forward-looking trends that are expected to shape the industry's future: Sustainability, Healthy Ageing, and Elevated Convenience. These trends are based on insights from over 90 Mintel analysts and supported by consumer research from 15 countries, as well as data from the Mintel Global New Products Database (GNPD).

Main Trends

1. Sustainability: A Circular Approach

• Definition: Sustainability is expanding to include a circular view of the product lifecycle, emphasizing the roles of all stakeholders from suppliers to consumers.
• Consumer Awareness: There is growing awareness of environmental issues, particularly plastic pollution and climate change.
• Key Statistics:
  • 37% of UK consumers aged 12-18 consider climate change and plastic pollution important.
  • 47% of UK consumers identify plastic pollution as an environmental issue.
  • 53% of US consumers aged 65+ use supplements for joint health.
  • 56% of UK consumers aged 55+ are concerned about dementia.
  • 55% of Polish consumers aged 55+ use functional food and drink for heart health.
• Opportunities:
  • Brands can focus on biobased and recyclable packaging materials.
  • Initiatives like "Waste Not" show potential for collaboration to reduce food waste.
  • Companies like Coles and Tesco are leading the way in sustainable practices.
• Expert Insight:
  • David Luttenberger (Global Packaging Director) emphasizes the need for education to help consumers understand sustainability in the circular economy.
  • Emma Schofield (Global Food Science Analyst) notes that sustainability will become an expectation for companies to offer.

2. Healthy Ageing

• Opportunity: As the global population ages, there is a growing demand for food and drink products that support healthy ageing.
• Consumer Priorities:
  • Products that improve bone, joint, brain, and heart health.
  • Functional ingredients like omega-3s, DHA, and B-vitamins are increasingly popular.
• Key Statistics:
  • 35% of Chinese juice consumers (aged 20-49) would be interested in anti-ageing benefits.
  • 53% of Chinese parents of children aged 4-12 would buy food/drinks that support intellectual development.
• Opportunities:
  • Brands can draw inspiration from the beauty industry in developing positive, proactive messaging.
  • Functional foods with anti-ageing benefits, such as those containing goji berries, paprika, and collagen, are gaining traction.
• Expert Insight:
  • Angelia Teo (Content Manager, Asia Pacific) suggests food and drink brands should avoid negative terms like "anti-ageing" and focus on positive language.
  • Fairlife DHA Omega-3 and Bakoma Senior Active Yogurt are examples of products targeting healthy ageing.

3. Elevated Convenience

• Opportunity: Convenience food and drink are evolving to meet the premium expectations of today's consumers.
• Consumer Demand:
  • Demand for fresh, healthy, and customizable options.
  • Consumers are looking for time-saving solutions without compromising on quality.
• Key Statistics:
  • 23% of US consumers trust AI to plan meals or purchase groceries.
  • 43% of Chinese food delivery users (aged 20-49) order to save time.
  • 62% of US convenience store visitors would be interested in a store specializing in healthy foods.
• Opportunities:
  • Premium meal kits and ready-to-consume products are becoming more popular.
  • Automated convenience stores like Amazon Go are redefining the retail experience.
• Expert Insight:
  • Lynn Dornblaser (Director Insights and Innovation) highlights the need for convenience across all age groups and lifestyles.
  • Melanie Zanoza Bartelme (Global Food Analyst) notes the impact of stores like Amazon Go on meal planning and preparation.

Key Information

• Sustainability is not just about environmental impact but also involves circular practices from production to disposal.
• Healthy ageing is a broad trend that includes both seniors and general adult populations, with a focus on functional ingredients and proactive health solutions.
• Elevated convenience is driven by the desire for speed, quality, and personalization, with meal kits and smart technology playing a significant role.

Conclusion

The 2019 Mintel Global Food and Drink Trends report underscores the importance of aligning with sustainability, healthy ageing, and elevated convenience to meet evolving consumer expectations. Brands that adapt to these trends through innovative formulations, sustainable packaging, and convenient, premium options are likely to thrive in the global market.