Mintel-2019年全球美容及个人护理趋势（英文）-2019.2-22页_4mb

Sub-Zero Waste Summary

Core Content

The Sub-Zero Waste trend is a significant shift in the beauty and personal care (BPC) industry, driven by a growing consumer demand for sustainability and waste reduction. This movement is not just a passing fad but a transformative approach that challenges traditional business models and calls for a complete rethinking of how products are made, sold, and consumed. Brands that do not adapt to this paradigm risk becoming obsolete in the future.

Main Points

• A Movement, Not a Trend: The zero-waste movement is reshaping the BPC industry, pushing brands to eliminate or significantly reduce packaging waste.
• Consumer Demand for Sustainability: A large percentage of consumers in various regions are increasingly concerned about the environmental impact of their beauty routines and are willing to pay more for ethical brands.
• The Role of Indie Brands: Smaller, independent brands are often more agile and have a stronger stance on sustainability, making them leaders in this movement.
• Corporate Commitments: Major brands like Unilever, L'Oréal, and Procter & Gamble have made public commitments to use 100% recyclable, reusable, or compostable plastic by 2025.
• Innovation and Transparency: Brands are encouraged to innovate with refillable, upcycled, and reusable packaging, while also being transparent about their sustainability efforts to build trust with consumers.

Key Information

Consumer Insights

• 44% of US natural/organic personal care consumers say they live sustainably.
• 54% of Brazilians purchase sustainable goods because they don't like to waste.
• 58% of Chinese Mintropolitans are willing to pay more for ethical brands.
• 24% of Indian consumers are motivated to live a more natural lifestyle to support environmentally conscious businesses.
• 74% of Spanish BPC consumers are concerned that natural product ingredients are not sustainable.

Industry Examples

• Lamazuna (France): An organic, vegan, zero-waste brand using handmade products and reusable packaging.
• Ethique (Australia): A brand dedicated to eradicating plastic waste through refillable and sustainable packaging.
• LOLI Beauty (US): A 100% waterless brand using reusable glass jars and is a member of a platform that assesses supply chain risks.
• La Bouche Rouge Paris: Uses leather-based reusable/refillable packaging.
• Kjaer Weis: Offers high-end, reusable packaging made from metal.
• Garnier: Collaborates with TerraCycle and DoSomething.org to promote beauty recycling.
• Pacifica: Upcycles empty bottles into other BPC items.
• Glambot: An online platform where consumers can buy and sell used beauty products.

Innovative Solutions

• Paper Bottles: Brands are using 100% post-consumer recycled paper with a recycled plastic liner to reduce plastic use.
• Upcycling: Brands are finding new uses for packaging, such as turning empty bottles into other products.
• Refillable Systems: Refillable and reusable packaging is becoming a key feature for sustainable brands.
• Blockchain Technology: Can be used to provide transparency in the supply chain and validate product origins.
• Product Life Extension: Brands are creating products that can be used multiple times or refreshed, such as Mascara Drops.

How to Lead the Movement

• Innovate: Develop new packaging concepts, such as refillable, upcycled, or reusable options.
• Be Transparent: Educate consumers about your sustainability efforts and how they can contribute.
• Educate and Support: Offer post-purchase guidance on waste reduction and upcycling.
• Adapt Retail Models: Use pop-up stores and digital platforms to reduce waste and enhance consumer engagement.
• Embrace Circular Economy: Create systems where products and packaging are reused or repurposed rather than discarded.

Regional Trends

• Now: The trend is emerging and gaining traction in some markets.
• 5 Years: The movement is becoming mainstream in others.
• 10 Years: Established brands are expected to reach a plateau in their sustainability efforts.

Conclusion

The Sub-Zero Waste movement is a call to action for the BPC industry to embrace sustainability and reduce waste. It requires a long-term commitment to innovation, transparency, and environmental responsibility. Brands that lead this movement will not only meet consumer expectations but also secure a competitive advantage in the evolving market.