2016年-数据局_EdgarDunnCompany：2016年高级支付方式报告_44页_2mb

Advanced Payments Report 2016 Summary

Core Content

The Advanced Payments Report 2016 by Edgar, Dunn & Company (EDC) provides an in-depth analysis of the evolving payment landscape, focusing on digital and mobile payment innovations, the role of financial institutions, and the future of payments in a globally connected world. The report is sponsored by Wirecard, a global financial services and technology company with a banking license.

Main Points and Key Insights

1. The Nature of Payments in a Digital World

• Payments are becoming increasingly integrated with broader financial services, and the digital transformation is reshaping the industry.
• The concept of "invisible payments" is gaining traction, where payment systems operate seamlessly in the background, enhancing user experience without being noticed.
• The key challenge for payment providers is to make themselves invisible but not redundant, ensuring a seamless, efficient, and secure payment experience.

2. The Role of Financial Institutions

• Banks and financial institutions remain central to the payment ecosystem due to their established trust and regulatory compliance.
• Despite the rise of FinTech and digital wallets, many startups and new players still partner with banks to meet licensing and regulatory requirements.
• Financial institutions are also leveraging their distribution networks and access to cheaper funding sources (such as deposits) to remain competitive.

3. Mobile Wallets: Half Empty, Half Full

• Mobile wallets are a growing force in the payments industry, but their adoption varies by market and perception.
• EDC’s survey indicates that 66% of respondents believe mobile wallets will continue to grow, despite a complex and competitive landscape.
• There are four main categories of mobile wallets:
  • Third-party wallets: Provided by entities outside the banking system (e.g., MNOs).
  • Merchant wallets: Proprietary to a single merchant, tightly integrated into their digital strategy.
  • Multi-merchant wallets: Accepted by multiple merchants, offering loyalty programs and discounts.
  • Financial institution wallets: Offered by banks, preferred by consumers who trust them.

4. Key Mobile Wallet Providers

• Apple Pay, launched in 2014, has been a major driver of mobile payments, with over 2 million POS locations.
• Android Pay and Samsung Pay, launched in 2015, offer similar features, including NFC and tokenisation, with Samsung Pay also supporting MST (mag stripe transmission).
• PayPal is expected to introduce NFC capabilities in its mobile app by late 2016, initially in the US and Australia.
• Vodafone Wallet allows users to make NFC payments using Visa and MasterCard cards, available in several European countries.
• Alipay and WeChat Pay are leading in China, with Alipay processing $778 billion in 2014 and 65% of its transactions via mobile in 2015.

5. Security and Authentication

• Security remains a top concern, with 92% of respondents indicating fraud will continue to be a major issue in online commerce.
• 3D Secure is outdated and negatively impacts user experience and conversion rates.
• Emerging technologies such as dynamic card verification codes (DCVC), device fingerprinting, biometrics, geo-location, and behavioural analytics are being explored to enhance security and user trust.

6. The Internet of Things (IoT) and Connected Commerce

• The IoT is expected to create a complex demand for payments across individuals and businesses.
• As more "things" become connected, microtransactions and real-time payments will become more common.
• The report highlights that future value exchange systems must be intuitively simple for consumers, designed for "cognitive misers" who rely on fast thinking.

7. Omni-channel Retail and the Blurring of Physical and Digital Boundaries

• Omni-channel retail is now an expectation rather than a buzzword, with the goal of providing a frictionless shopping experience across all channels.
• Pre-purchase, purchase, and post-purchase stages are all being affected by the integration of digital and physical commerce.
• 64% of survey respondents believe mobile self-checkout apps will help create a seamless shopping experience in the next 2–3 years.

8. Social Commerce and In-app Payments

• Social media platforms are increasingly becoming part of the commerce ecosystem, with 89% of respondents believing that businesses will continue to use them for marketing and communication.
• In-app payments are becoming more prevalent, with 88% of respondents expecting more people to shop and pay within apps.
• Buy buttons are emerging as a key facilitator of social commerce, enabling consumers to purchase directly within social media platforms or apps.

9. The Future of Payments in Physical Retail

• Physical retail stores are adopting mobile self-checkout and in-store kiosks to enhance the shopping experience.
• Amazon has pioneered a blurred boundary between physical and online retail, offering dynamic pricing, customer reviews, and RFID-based checkout in its physical stores.
• The "endless aisle" concept allows consumers to access the full product range of a retailer in-store, reducing out-of-stock issues.

10. Digital Payments and Consumer Expectations

• Digital payments are expected to grow significantly, with e-commerce sales projected at $1.9 trillion in 2016.
• Online security is a key driver for digital wallet adoption, with 67% of respondents believing it will increase usage.
• Consumers are increasingly comfortable with digital wallets due to their convenience and security, especially in markets where credit cards are not mainstream (e.g., India and China).

Key Takeaways

• Mobile wallets are evolving rapidly, with Apple Pay, Samsung Pay, and Android Pay leading the way in Western markets.
• Security and user experience are critical factors in the success of digital payment systems.
• The IoT and social commerce are reshaping the future of payments, creating new opportunities and challenges.
• Omni-channel retail is becoming the norm, with a focus on seamless and integrated payment experiences.
• Financial institutions continue to play a vital role in the payments ecosystem due to trust, regulation, and infrastructure.

Contact Information

• Samee Zafar – Director, EDC London
  Email: samee.zafar@edgardunn.com
  Phone: +44(0) 207 283 1114

• Jane Cloninger – Director, EDC San Francisco
  Email: jane.cloninger@edgardunn.com
  Phone: +1 415 442 0545

• Grégoire Toussaint – Manager, EDC Paris
  Email: gregoire.toussaint@edgardunn.com
  Phone: +33 6 7026 9925

Additional Resources

• www.edgardunn.com – Official website of Edgar, Dunn & Company
• www.baogaoba.xyz – A platform for collecting and sharing financial reports (not affiliated with EDC)