2023-08-30-德勤-2023全球首席采购官调研报告_40页_8mb

2023 Global CPO Survey Summary

CPO Role Transformation: Orchestrators of Value

• Context: After years of advocacy, procurement has gained organizational influence, but faces constraints like limited budgets, talent shortages, and inflation-driven costs.
• Key Message: CPOs must balance doing "more with less" by leveraging orchestration, focusing on value creation across stakeholders, suppliers, and internal teams.

Core Challenges & Priorities

Cost Savings vs. Strategic Value

• Cost reduction targets met by only 69% of firms (down from 84%).
• Inflation (cited by 59% as top risk) hinders cost-saving efforts, forcing CPOs to focus on value preservation and avoidance (cost avoidance vs. savings).

Workload Management

• 12% reduction in performance-to-plan for cost savings due to inflation.
• CPOs need to streamline transactional tasks (e.g., automate 24% → 11% time allocation) to focus on strategic goals.

Strategic Pillars for Success

1. Operating Model Design

• Centralization & Standardization: 15% increase in centralizing key capabilities (e.g., analytics, risk management).
• Flexible Automation: High-adopter CPOs (Orchestrators of Value) deploy RPA and AI-based tools at 3x/10x the rate of followers.

2. Talent Strategy

• Skills Gaps: 42% cite digital skills (data analytics, AI) as critical shortage; ESG expertise grows in demand.
• Hybrid Talent Models: Orchestrators use external talent/sharing models twice as often to address shortages.

3. Digitization Maturity

• AI/Analytics Adoption: Advanced users leverage AI for predictive analytics, spend visibility, and automated workflows.
• Technology Investments: 10.9% of budgets allocated to digitization (down slightly from 2021), but Orchestrators prioritize analytics over FTE hiring.

Key Differentiators: Orchestrators of Value

• Leadership Edge:
  • 25% performance advantage in cost avoidance and supplier management.
  • Higher visibility in multi-tier supply chain risks (Tier 2 visibility up 130% vs. followers).
• Action Areas:
  • Supplier collaboration/sustainability partnerships.
  • ESG integration with spend analytics and supplier engagement.

Future Outlook

• Inflation Risks: Geopolitical and credit conditions threaten supplier resilience.
• ESG Imperative: 73% target Scope 1/2 emissions, 44% Scope 3; ESG budgets exceed 3% (Orchestrators vs. Followers).
• Recommendations for CPOs:
  • Prioritize cross-functional transformation (e.g., FTA integration, workflow standardization).

此总结提炼了2023年全球CPO调查的核心洞察，聚焦于采购职能的战略转型、三大关键策略（运营模式/人才/数字化）、表现差异及未来优先事项。