2023年可持续性旅游报告（英）-15页_23mb

报告摘要

Global Context: Amid geopolitical conflicts and inflation, travelers increasingly recognize the urgency to act for sustainability to save the planet for future generations.
Traveler Divide: Some perceive sustainable travel as expensive and may avoid it, while others are willing to pay more to ensure positive impact.
High Appetite: Despite financial barriers, there is strong demand for sustainable solutions that do not reduce overall spending.

Micro-Level Actions: Travelers are adopting sustainable habits like turning off air conditioning, reusing towels, choosing sustainable ground transport, and shopping local.
Intention to Action: More than 59% of travelers are more determined to make sustainable choices since 2022, converting intent into practices such as using public transport or reducing single-use plastic.

Purposeful Travel: Travelers are rethinking "value" to include regenerative experiences, local philanthropy, and ethical activities that positively impact destinations, wildlife, and communities.
Statistics: 74% believe immediate action is needed; 80% find sustainable travel important; 73% in EMEA prioritize sustainable spending.

Awareness Gaps: Only 43% feel knowledgeable about sustainability, with news and social media as primary sources. 44% see limited data or credible options as hurdles.
Cost Concerns: 49% believe sustainable options are too expensive; however, 43% are willing to pay more for assurance of impact.

Commitment: The company aims to achieve net-zero emissions by 2040 and supports 500,000+ sustainable accommodations with tools like search filters for eco-friendly options (e.g., electric cars in 111 countries).
Efforts: Introducing labels and tags for transparency on emissions and sustainability certifications to build trust.

Regenerative Travel: 55-85% of travelers seek experiences that improve the environment or local communities, with a focus on leaving places better and supporting local economies.
Incentives: 49% want discounts or economic rewards to encourage sustainable choices on a budget.

Credibility Issues: 39% distrust sustainable labels, and 65% seek certifications or certifications for assurance.
Need for Action: Travel providers must enhance transparency and education to make sustainable travel the norm.