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2018 Deloitte Millennium Survey Summary

Core Content

The 2018 Deloitte Millennium Survey highlights the growing concerns and expectations of millennials and Gen Z regarding corporate behavior, societal impact, and the future of work. The survey, conducted across 36 countries, includes 10,455 millennials (born between 1983 and 1994) and 1,844 Gen Z (born between 1995 and 1999), revealing a significant shift in how these generations perceive the role of business in society.

Main Findings

1. Dissatisfaction with Business Priorities

• Millennials are disillusioned with business, particularly with its ethics and social impact.
• Perceptions of corporate ethics have declined, with only 48% believing businesses behave ethically, down from 65% in the previous year.
• 75% of millennials believe companies focus on their own agendas rather than on societal issues.
• 67% think businesses have no ambition beyond making money, a sharp increase from 50% in the previous year.

2. Industry 4.0 and Skill Development

• Millennials and Gen Z feel unprepared for the changes brought by Industry 4.0 (robotics, AI, IoT).
• They admire companies that are adapting and developing their workforce for this new era.
• There is a lack of confidence in their ability to succeed in this evolving landscape, and they are seeking support from employers to build necessary skills, including soft skills like emotional intelligence and creativity.

3. Diversity and Inclusion as Key Factors

• Diversity and inclusion are seen as critical to employee loyalty and organizational performance.
• Millennials and Gen Z associate diversity with innovation, creativity, and ethical behavior, rather than mere demographic representation.
• 69% of millennials in diverse organizations feel their workplaces are motivating and stimulating.
• 78% of millennials in diverse organizations report that their companies perform well financially, compared to 65% in non-diverse ones.

4. Perceptions of Leadership Impact

• Millennials believe business leaders have a more positive impact than political or religious leaders.
• 44% of millennials think business leaders are making a positive impact, versus 19% for political leaders and 16% for religious leaders.
• Despite this, 40% of millennials still see business leaders as having a negative impact, indicating a leadership gap that needs to be filled.

5. Economic and Social Outlook

• 45% of millennials expect their country's economy to improve over the next year, compared to 24% expecting it to worsen.
• Only 33% believe their social and political situation will improve, with 33% expecting it to worsen.
• Gen Z is more optimistic about the economy than about social progress, with 43% expecting to be happier than their parents.
• In emerging markets, Gen Z shows more confidence in the future than in developed markets.

6. Loyalty and Turnover

• 43% of millennials plan to leave their jobs within two years, and 28% intend to stay beyond five years.
• 61% of employed Gen Z respondents expect to leave within two years.
• Millennials and Gen Z are loyal to employers that align with their values, such as innovation, societal improvement, and fair treatment.

7. Mismatches Between Beliefs and Reality

• There is a stark mismatch between what millennials believe responsible businesses should achieve and what they perceive as current corporate priorities.
• Millennials prioritize societal and environmental impact, job creation, and career development, but companies often focus on profit and efficiency.

Key Insights

• Purpose and Culture: Companies that align with millennials on purpose, culture, and professional development are more likely to attract and retain top talent.
• Gig Economy: Many millennials and Gen Z view the gig economy as an attractive alternative or complement to traditional employment.
• Leadership Void: Business leaders are seen as more capable than political or religious leaders of driving positive change, but they must act decisively to earn trust.
• Education and Diversity: Educational background, age, and gender are increasingly viewed as diversity issues that businesses should address, especially in emerging markets.

Conclusion

The survey underscores that young workers are demanding more from their employers in terms of ethical behavior, social responsibility, and adaptability to the future of work. While they recognize the importance of profit, they expect businesses to balance it with broader societal goals. The gap between expectations and reality is a major source of dissatisfaction and turnover, suggesting that corporate transformation is essential to align with the values of the millennial and Gen Z generations. The opportunity for business leaders is clear: to lead with purpose, embrace diversity, and prepare employees for the future.