德勤-千禧一代年度调研报告（英文）-2018.5-32页-4mb

2018 Deloitte Millennial Survey Summary

Core Content

The 2018 Deloitte Millennial Survey highlights the growing disillusionment among millennials and Generation Z with the current state of business and its role in society. The report emphasizes that young workers are increasingly seeking reassurance from their employers, not only about their financial well-being but also about the ethical and societal impact of the companies they work for.

Main Findings

• Perceptions of Business are Declining:

  • Millennials' views on business ethics and motivations have worsened compared to the previous two years. Only 48% believe corporations behave ethically, down from 65% in 2016.
  • 47% believe business leaders are committed to helping improve society, down from 62% in 2016.
  • Three-quarters of millennials believe businesses focus on their own agendas rather than societal needs.

• Industry 4.0 Concerns:

  • Millennials feel unprepared for the changes brought by Industry 4.0 technologies such as robotics, AI, and IoT.
  • They expect businesses to help them develop the necessary skills, including "soft skills" like emotional intelligence and creativity, to succeed in this new environment.

• Diversity and Inclusion:

  • Diversity is seen as a key factor in employee loyalty and satisfaction.
  • Millennials and Gen Z associate diversity with a forward-thinking mindset, not just demographic representation.
  • Companies with diverse senior management teams are perceived as more ethical, innovative, and supportive of talent development.

• Leadership Expectations:

  • Young workers believe that business leaders have a more positive impact than political or religious leaders.
  • However, 40% of millennials still perceive business leaders as having a negative impact, indicating room for improvement.

• Loyalty and Turnover:

  • Loyalty among millennials is waning, with 43% expecting to leave their jobs within two years.
  • Gen Z shows even less loyalty, with 61% expecting to leave within two years.
  • Millennials seek tangible benefits such as good pay, job security, and opportunities for growth, while Gen Z prioritizes a positive workplace culture.

• Concerns About Society:

  • Millennials are increasingly concerned about climate change, income inequality, and unemployment.
  • In developed markets, climate change has become a top concern, matching terrorism in terms of worry.
  • In emerging markets, income inequality and unemployment are also major concerns.

• Economic and Social Outlook:

  • Millennials are generally optimistic about economic growth, with 45% expecting improvement in their country's economic situation.
  • However, they are less optimistic about social and political progress, with only 33% expecting improvement.
  • Gen Z shows more optimism about the economic future than the social one, with a notable confidence in emerging markets.

Key Insights

• Stakeholder Impact: Millennials believe companies should balance profit with positive societal impact, including environmental sustainability and social equity.
• Need for Development: Young workers are eager for businesses to invest in their professional growth and adapt to the evolving job market.
• Leadership Void: There is a perceived gap between what young workers expect from leadership and what they observe in practice.
• Diversity as a Driver: Diversity in leadership and workforce is associated with better ethical practices, innovation, and employee satisfaction.
• Gig Economy Appeal: Many millennials and Gen Z view the gig economy as an attractive alternative to traditional employment, especially in emerging markets.

Conclusion

The survey underscores the need for businesses to align more closely with the values and expectations of young workers. Companies that prioritize ethical practices, innovation, and diversity are more likely to attract and retain talent. Millennials and Gen Z are looking for leaders who are proactive in making a positive impact on society and who are responsive to their needs. The report concludes that the current moment presents a unique opportunity for business leaders to step up and address these concerns effectively.