2022年滑雪物业报告（英）-7页_10mb

Ski Property Report 2022 Summary

Core Content

The Ski Property Report 2022 provides an in-depth analysis of property conditions and market trends in the world's top ski destinations, including the French Alps, Swiss Alps, Aspen, and Niseko. It highlights the impact of the pandemic on buyer behavior, the effects of supply constraints on pricing, and the growing appeal of ski resorts for remote workers and environmentally conscious buyers.

Main Points

• Covid-19 Impact:

  • 18% of global buyers said they were more likely to purchase a ski home due to the pandemic, up from 11% in 2020.
  • The pandemic has increased the appeal of mountain living, with buyers prioritizing fresh air, natural views, and wellness.
  • Asian buyers, particularly in light of the Beijing Winter Olympics, are showing stronger interest in ski properties.

• Ski Property Index:

  • St Moritz leads the annual Ski Property Index due to tight supply and strong domestic demand.
  • In 2021, St Moritz saw an annual price growth of 17%, with only 20 properties available compared to 90 in 2020.
  • Swiss resorts, especially St Moritz and Verbier, are experiencing strong price growth, driven by stock shortages and pandemic-related demand.

• Record Prices:

  • Chamonix achieved a record sale price of €20,000 per sq m in 2021.
  • Courchevel 1850 commanded the highest daily rental rate in the French Alps at €557 per night.

• Holiday Rentals:

  • 90% of ski property owners aim to rent out their homes.
  • There is a mismatch between demand and supply, with high demand in St Moritz, Courchevel, and Verbier.
  • Swiss resorts have fewer 5-bedroom+ properties for rent compared to French ones.
  • Courchevel and Verbier have the highest proportion of resident hosts.

• Colorado Spotlight (Aspen):

  • Aspen saw a 51% surge in transactions in 2020, but 2021 was slower due to a stock shortage.
  • Luxury prices in Aspen rose 19% in 2021, with some properties selling for over US$72.5 million.
  • Inventory levels dropped significantly, with only 19 new listings in August 2021 compared to 61 in the same period the previous year.
  • Off-market sales have increased due to the imbalance between demand and supply.

• Remote Workers:

  • The pandemic has made remote work more prevalent, and ski resorts are now seen as ideal locations for this lifestyle.
  • Chamonix is ranked as the top resort for remote workers due to its amenities and infrastructure.
  • Key factors for remote workers include fast broadband, good ski conditions, access to amenities, and proximity to airports.

• Asia's Growing Role:

  • Asia is expected to be a key market for future ski demand, especially with the Beijing Winter Olympics in 2022.
  • China's ski industry is investing heavily in infrastructure, with over 700 resorts and a goal to convert 300 million residents to winter sports.
  • Chinese buyers are increasingly looking to the European Alps, driven by rising wealth and a desire for European ski experiences.

• Sustainability and ESG:

  • The ski industry is becoming more environmentally conscious, with many resorts adopting renewable energy.
  • 33% of the world's top 250 ski resorts use 100% renewable energy, and 60% use some form of renewable energy.
  • Initiatives like the Flocon Vert awards and the US Green Building Council's LEED programme are pushing resorts to be more sustainable.

• Key Figures:

  • FIG 1: 18% of global buyers more likely to purchase a ski home due to the pandemic.
  • FIG 3: Top 5 resorts by prime price (€ per sq m) include Gstaad, Courchevel 1850, Verbier, St Moritz, and Zermatt.
  • FIG 8: Top 5 nationalities of owners by resort: France, UK, Switzerland, Italy, and the US.
  • FIG 14: Luxury prices in Aspen exceed US$3,200 per sq ft.
  • FIG 12 & 13: Inventory levels and sales contracts both declined significantly in Aspen.

Key Information

• Supply Constraints: Many Swiss resorts, including St Moritz and Verbier, are experiencing tight supply, leading to price inflation.
• Demand Drivers: Fresh air, natural views, wellness, and remote work opportunities are driving increased interest in ski properties.
• Market Trends:
  • Record prices in Chamonix and Aspen.
  • High demand for rental properties, especially in top-tier resorts.
  • A shift in buyer demographics, with more international and Asian buyers entering the market.
• Sustainability Efforts:
  • Many resorts are investing in green energy and eco-friendly infrastructure.
  • Buyers are increasingly considering energy efficiency and environmental impact when purchasing ski homes.
• Future Outlook:
  • The Alpine market is expected to remain strong as supply constraints ease.
  • The Beijing Winter Olympics and rising Chinese wealth may drive increased interest in European ski destinations.
  • Aspen and Snowmass are still popular, though new developments are limited in the short to medium term.

Conclusion

The Ski Property Report 2022 underscores a resilient and evolving market, shaped by the pandemic, rising environmental awareness, and the growing appeal of mountain living. While supply constraints have led to record prices in some areas, the long-term outlook remains positive, with a focus on sustainability and the potential for increased demand from Asia and remote workers.