2017国际滑雪旅游行业报告（英文版）_202页_13mb

2017 International Report on Snow & Mountain Tourism Summary

Core Content

The 2017 International Report on Snow & Mountain Tourism provides an in-depth analysis of the global ski tourism industry, focusing on key figures, trends, and regional comparisons. It highlights the importance of data collection, the role of major ski destinations, and the growing influence of emerging markets such as China and Eastern Europe.

Main Points

• Global Ski Tourism Overview:
  The report compiles data from various sources and includes estimates where statistics are lacking. It aims to provide a comprehensive and reliable reference for the ski industry, covering all countries with open-air ski areas, as well as those with indoor facilities or dry slopes.

• Number of Ski Countries and Resorts:

  • There are currently 67 countries offering equipped outdoor ski areas, with an additional 15 countries providing indoor ski centres or dry slopes, totaling 82 countries.
  • The report also includes Afghanistan and Algeria, which no longer have organized ski areas but previously did.
  • 2,132 ski resorts are identified worldwide, with more than one-third located in the Alps.
  • 49 major resorts are highlighted, with 80% located in the Alps.

• Ski Infrastructure and Lifts:

  • There are 26,531 lifts globally, emphasizing the Alps' dominance.
  • The United States, France, and Austria have the most lifts, with around 3,000 each.
  • The hourly lift output (skiers/hour) and vertical transport metres per hour (VTMH) are used to assess lift capacity and efficiency.

• Skier Visits and Participation Rates:

  • The global estimate for skier visits is around 400 million per year, with a 5-year average.
  • Skier visits per inhabitant and skier visits per foreign visitor are used to evaluate the industry's reach and international appeal.
  • The Alps account for 43% of all skier visits, but only 15% of the global skier population.
  • Asia & Pacific and Eastern Europe & Central Asia are emerging as significant growth areas, contributing 34% of skiers but only 24% of skier visits.

• International Skier Flows:

  • The majority of skier visits are from domestic markets, with Germany and the UK being the main outbound countries.
  • Inbound skiers are concentrated in Austria, France, and Italy, with the Alps being the most popular destination.
  • Only 3.8% of skier visits to U.S. resorts come from overseas in the 2012/13 season.
  • The international catchment area is limited due to transportation, travel costs, and saturation of airports in Europe.

• Indoor Ski Centres:

  • There are approximately 50 indoor ski centres still operational globally.
  • Indoor ski visits total around 17.2 million annually, mostly in Western Europe and Asia-Pacific.
  • Ski Egypt, the first indoor snow slope in Africa, opened in March 2017, operated by Majid al Futtaim, and is part of the Mall of Egypt.
  • Snowworld Landgraaf (Netherlands) has the largest slope surface area, while Amneville Snow Hall (France) has the longest slope length.

• Market Trends:

  • The Western skier market is stagnating due to demographic changes and competition from other leisure activities.
  • Developing markets like China are growing, but ski consumption per skier is still lower than in traditional markets.
  • The report suggests that Eastern Europe and Asia may surpass traditional markets in terms of skier numbers by 2020, if growth continues and traditional markets can address generational issues.

• Methodology and Limitations:

  • Data is not always reliable, and estimates are used in some cases.
  • The report is updated annually, with past editions possibly containing amended data due to new sources.
  • Definitions of terms like "ski area" and "ski resort" vary by country, and the report uses a consistent benchmark for clarity.

Key Information

• Author: Laurent Vanat, an independent consultant with over 30 years of experience in business and tourism.
• Purpose: To provide a global overview of the ski tourism industry, including key statistics on resorts, lifts, skier visits, and market trends.
• Scope: Covers 67 countries with outdoor ski areas, 15 countries with indoor or dry slope facilities, and includes Afghanistan and Algeria for historical context.
• Data Sources: Relies on a mix of official statistics and estimates, with a focus on consistency and accuracy over time.
• Updates: The report is updated annually, and past editions may have different data due to improved sources and methodologies.
• Glossary: Defines key terms such as ski area, ski resort, lifts, and VTMH for clarity across regions.

Conclusion

The 2017 International Report on Snow & Mountain Tourism serves as a vital reference for the global ski industry, highlighting the dominance of the Alps, the stagnation of Western markets, and the growth of emerging regions. It also underscores the importance of accurate data collection, international collaboration, and innovation in both outdoor and indoor ski tourism. The report encourages continued investment, improvement, and community support to maintain and enhance its value for the industry and stakeholders.