2016国际滑雪旅游行业报告（英文版）_200页_7mb

2016 International Report on Snow & Mountain Tourism Summary

Core Content

The 2016 International Report on Snow & Mountain Tourism provides a global overview of the ski industry, focusing on key statistics, market trends, and the development of ski resorts across different regions. The report is authored by Laurent Vanat, an independent consultant with extensive experience in the tourism, hospitality, and leisure sectors, particularly in the ski industry. The report is updated annually and serves as a reference for the global ski market, covering 68 countries in the 8th edition, representing 100% of the total inbound market volume.

Main Points

1. Global Ski Market Overview

• The report estimates that there are 66 countries with equipped outdoor ski areas, and 100 countries where skiing is possible (including indoor ski centres and dry slopes).
• Approximately 400 million skier visits are estimated worldwide, with a 5-year average used for most country data.
• Ski resorts are defined as organized areas with more than four lifts, while ski areas may not have lifts.

2. Ski Industry Metrics

• Skier visits (or skier-days): One person visiting a ski area for any part of a day or night for skiing or snowboarding.
• Skier visits per inhabitant: A key metric used to compare the popularity of skiing in different countries.
• Hourly lift output (skiers/hour): A measure of a lift's capacity, calculated by multiplying the number of skiers per hour by the vertical drop.
• Vertical Transport Metres per Hour (VTMH): A more comprehensive measure of lift capacity.
• National participation rate: The percentage of the population that skis, regardless of frequency.

3. Market Distribution

• Alps account for 43% of global skier visits, making them the largest ski destination region.
• North America (primarily the U.S. and Canada) accounts for 21% of skier visits.
• Asia-Pacific (including Japan, South Korea, and China) has shown growth potential but currently contributes only 12% of the total skier visits.
• Eastern Europe and Central Asia are emerging markets with increasing numbers of ski resorts and skier visits.

4. Ski Market Trends

• The ski market is flattening in Western countries, despite an overall increase in global skier numbers.
• The Western skier market has stagnated due to demographic changes, competition from other leisure activities, and a need for better teaching methods to attract new skiers.
• China is a key emerging market with potential to increase its market share in the coming years.

5. Ski Resort Infrastructure

• There are 2,131 ski resorts globally, with more than one third located in the Alps.
• 26,529 lifts are in operation worldwide, emphasizing the dominant role of the Alps in the industry.
• 44 major resorts are identified, with 80% located in the Alps.
• The top ski resorts by skier visits are highlighted in the report, with figures reaching up to 10 million skier visits in some areas.

6. New Ski Resorts

• A new resort, Cherry Peak in Utah, USA, opened for the 2015/16 season.
• It features 4 lifts, including 3 triple chairs and a carpet lift for beginners.
• The resort opened one year late due to installation delays and benefited from good early season snowfall.

7. International Skier Flows

• International skier flows are mainly concentrated within Europe.
• Germany and the United Kingdom are the main outbound markets, supplying skiers to a few inbound markets.
• Outbound countries often have no ski areas but a strong ski culture, which is crucial for international skier supply.

8. Indoor Ski Centres

• Indoor ski centres have been around since the 1920s, with Tamworth Snowdome in the UK being the longest-operating real snow indoor centre.
• Indoor attendance is estimated at 17.2 million skier visits annually, mostly in Western Europe and Asia-Pacific.
• Snowworld Landgraaf (Netherlands) has the largest slope surface area, while Amneville Snow Hall (France) has the longest slope length.

Key Figures

• Total global skier visits: ~400 million (estimated).
• Skier visits per year in indoor ski centres: ~17.2 million.
• Number of ski resorts worldwide: ~2,131.
• Number of lifts worldwide: ~26,529.
• Major ski destinations: Alps (43%), North America (21%), Asia-Pacific (12%), Western Europe (11%).
• Top 2016 ski resorts: Ranked by skier visits, with the highest reaching 10 million.

Future Outlook

• Eastern Europe and Asia are expected to grow significantly in the coming decade.
• If growth occurs without affecting Western resorts, global skier visits may reach over 420 million by 2020.
• Teaching methods and ski instructor availability are critical for growth in developing markets like China.

Conclusion

The report underscores the stagnation of the Western ski market and highlights the potential for growth in emerging regions. It serves as a comprehensive and reliable reference for the global ski industry, offering insights into market share, skier visits, and resort development. The 8th edition reflects a broader and more detailed analysis than previous years, with an expanded coverage and a focus on data accuracy and industry sustainability.

Disclaimer

• Data is compiled from various sources and estimates are used when statistics are incomplete.
• No systematic verification is performed, and the author is not liable for inaccuracies.
• Past editions may have amended data due to improved sources or new statistics.

Glossary

• Aerial lifts: Chairlifts, gondolas, cable cars, etc.
• Alpine country: Countries in the European Alps (Austria, France, Italy, Switzerland).
• CRM: Customer Relationship Management system.
• FIS: International Ski Federation.
• Skier visits: One person visiting a ski area for any part of a day or night.
• VTMH: Vertical Transport Metres per Hour.

Acknowledgements

• The report is supported by resort operators, industry companies, and individual contributors.
• Crowdfunding has enabled the free download of this edition.
• A detailed acknowledgment list is provided at the end of the report.