2017国际滑雪旅游行业报告（英文版）_204页-13mb

2017 International Report on Snow & Mountain Tourism Summary

Core Content

This report provides a comprehensive overview of the global snow and mountain tourism industry, focusing on skier visits, ski resort statistics, and market trends across different regions. It highlights the importance of data collection and the challenges faced by the industry in maintaining accurate and reliable statistics.

Main Points

Global Ski Market Overview

• The global ski market is dominated by the Alps, which account for 43% of all skier visits.
• North America (primarily the U.S. and Canada) is the second largest market with 21% of global skier visits.
• Asia & Pacific has been growing, particularly in China, but still lags behind traditional markets in terms of per capita ski consumption.
• The Western Europe region (non-Alpine countries) accounts for 11% of the market, with a large number of small resorts.
• Eastern Europe & Central Asia and Asia & Pacific together account for 34% of skiers but only 24% of skier visits, indicating future growth potential.

Skier Visits and Participation

• The estimated number of global skier visits is around 400 million per year, with a slight increase expected by 2020 if growth in Eastern Europe and Asia continues.
• Skier visits per inhabitant and skier visits per foreign visitor are key metrics used to evaluate market performance.
• The Alps are the main destination for international skiers, though they only produce 15% of the global skier population.

Ski Resorts and Infrastructure

• There are 2,132 ski resorts worldwide, with more than one-third located in the Alps.
• The Alps also account for the highest number of lifts, with over 30,000 in total.
• Major ski resorts (those with more than four lifts) are concentrated in the Alps, North America, and Western Europe, with France, Austria, and the U.S. leading in the number of lifts.

International Skier Flows

• The major inbound markets are the Alps (Austria, France, Italy, Switzerland, etc.), with Germany and the U.K. being the main outbound markets.
• Overseas skiers account for only 3.8% of total skier visits to U.S. ski resorts in 2012/13.
• The report highlights that international skier flows are concentrated in a limited number of destinations, with fewer than 20% of skier visits coming from foreign visitors.

Future Trends

• The Eastern Europe & Central Asia and Asia & Pacific regions are expected to grow significantly in the coming years.
• If these regions continue to expand and address generational issues, global skier visits could increase to over 420 million by 2020.
• The ski industry is facing stagnation in traditional Western markets, which are not seeing the same growth as emerging markets.

Indoor Ski Centres

• Indoor ski centres are a growing segment, with around 50 still operational worldwide.
• The most popular indoor ski centres are in China, Germany, Japan, the Netherlands, and the U.K..
• The largest indoor snow centre by slope surface area is Snowworld Landgraaf (Netherlands), and the longest by slope length is Amneville Snow Hall (France).
• Ski Egypt, the first indoor snow slope in Africa, opened on March 2nd, 2017, and is part of the Mall of Egypt project.

Key Figures

• Total number of ski resorts worldwide: 2,132
• Total number of lifts worldwide: 26,531
• Total number of major ski resorts: 49 (more than 80% located in the Alps)
• Total number of indoor ski centres: ~80 built over the last 25 years, ~50 still operational
• Estimated global skier visits: ~400 million annually
• Skier visits in the Alps: ~180 million (43% of global total)
• Skier visits in North America: ~90 million
• Skier visits in Asia & Pacific: ~40 million
• Skier visits in Western Europe: ~50 million
• Skier visits in Eastern Europe & Central Asia: ~24 million

Methodology and Disclaimer

• The report uses estimated data and statistical consolidation, especially in regions where reliable data is lacking.
• The disclaimer clarifies that the data is not systematically verified, and variances between editions may be due to improved data sources.
• Readers are advised to cite the source when reproducing the information.

Conclusion

• The report emphasizes the need for innovation and improvement in the ski industry, especially in Western markets, to counteract stagnation.
• It serves as a reference document for industry professionals, policymakers, and researchers.
• The 9th edition of the International Report on Snow & Mountain Tourism is also an 'avant-première' for the UNWTO 3rd Euro-Asian Mountain Resorts Conference in Tbilisi, Georgia.

Supporting Information

• The report includes glossary definitions for key terms such as ski area, ski resort, aerial lifts, and vertical transport metres per hour (VTMH).
• It is updated annually to ensure accuracy and relevance.
• Readers are encouraged to support the report by joining the community of supporters to keep it updated and freely available.