2017全球服装和鞋类行业报告（英文版）_45页_1mb

报告摘要

Summary of the Apparel and Footwear Global Industry Overview (June 2017)

Core Content

The Apparel and Footwear Global Industry Overview provides a comprehensive analysis of the industry's performance, trends, and market dynamics from 2011 to 2021. The report highlights the slow but steady growth of the global market, driven primarily by sportswear and fast fashion, and examines how consumer behavior and technological advancements are reshaping the industry.

Main Points

Global Growth Trends:
- The global apparel and footwear industry grew at a CAGR of 2% from 2016 to 2021, slightly higher than the 2011-2016 rate.
- In 2016, the industry experienced its weakest year-on-year growth since the global recession at 1%, attributed to subdued demand in Europe and the Chinese slowdown.
- Volume growth outperformed value growth, with a 3% increase in 2016 and a CAGR of 4% from 2011 to 2016, expected to continue with a CAGR of 3% to 2021.
Market Fragmentation:
- The global market remains highly fragmented, with the top five companies accounting for only 8% of total sales in 2016.
- Private label is a significant player, especially in regions like Australasia, where it captures a larger share than leading companies.
Regional Highlights:
- Asia Pacific: The largest market in 2016 at USD595 billion, expected to account for 47% of global absolute value growth by 2021.
- North America: Projected to overtake Western Europe as the second-largest region by 2021 with a CAGR of 2%.
- China and the US: The two largest markets, expected to contribute USD74 billion in combined absolute value growth by 2021.
- India: Set to overtake Japan, Germany, and the UK as the third-largest market, driven by a growing middle class and a young demographic.

Key Trends Shaping the Industry

Trend	Expected Long-Term Implications	Historic Significance	Forecast Significance
Evolution of Athleisure	Athleisure continues to be the defining trend of the decade, with sportswear driving growth.	Sportswear has shown consistent growth, becoming a core driver in the industry.	Expected to grow at a CAGR of 4% to 2021, with Asia Pacific leading at 6%.
Micro-fashion's Dynamic Growth	Childrenswear outperforms menswear and womenswear, fueled by macroeconomic and social trends.	The rise of the middle class in emerging markets is a key driver.	Asia Pacific is expected to account for 61% of global childrenswear growth by 2021.
Fast Fashion Takes Hold in Emerging Markets	Fast fashion is expanding rapidly in emerging markets, undermining traditional players.	Fast fashion brands like H&M and Inditex have gained significant market share.	Fast fashion is becoming the new norm, threatening traditional retailers.
New Consumerism Evolves	Consumers are re-evaluating their priorities, favoring sustainability and ethical consumption.	A response to fast fashion's dominance.	Expected to drive major consumer shifts, emphasizing quality and ethical products.
Retailing Landscape Shifts	Retailers are adapting to connected consumers by focusing on experiential shopping and personalisation.	Internet retailing has overtaken homeshopping as the primary non-store channel.	Online sales are expected to reach USD319 billion by 2021, with experiential retailing gaining traction.

Areas of Opportunity

Sportswear in Asia Pacific and North America:
- Expected to account for 26% of global apparel and footwear absolute value growth to 2021.
- North America remains the core growth driver for sports apparel, while Asia Pacific leads in sports footwear with 54% growth, driven by the athleteisure trend.
Childrenswear in Asia Pacific:
- Projected to grow at a CAGR of 6% from 2016 to 2021, generating USD19 billion in absolute value growth.
- India is expected to account for 63% of the region's childrenswear growth, driven by rising disposable incomes and the influence of high-profile fashion brands.
Footwear in Latin America:
- Latin America is expected to see USD12 billion in absolute value growth, primarily in women's footwear.
- Argentina is a key market, expected to account for 69% of the region's footwear growth.

Leading Companies and Brands

Nike and Adidas: Maintained their top positions with Adidas recording the highest growth at 15% in 2016.
H&M and Inditex: Dominated the fast fashion segment, gaining market share from traditional and specialist players.
Fast Fashion Expansion: Brands like Forever21 and La Chapelle are expanding in North America and Asia Pacific, while international giants like H&M and Zara are increasing their presence in emerging markets.

Consumer-Centric Retailing

E-commerce is growing but is not expected to surpass physical retail in value sales.
Retailers are focusing on creating experiential shopping environments, integrating food and technology to enhance the in-store experience.
The retail landscape is shifting towards a seamless, multi-channel shopping experience.

Key Statistics and Projections

Global Apparel and Footwear Market Value: USD595 billion in 2016.
Absolute Value Growth to 2021: USD83 billion in Asia Pacific, USD46 billion in North America and Asia Pacific combined.
Sportswear Absolute Value Growth: USD24 billion in Asia Pacific, USD37 billion in the US, China, and India combined.
Childrenswear Absolute Value Growth: USD19 billion globally, with India accounting for 63%.
Footwear Absolute Value Growth: USD12 billion in Latin America, with Argentina leading.
Online Retailing Growth: Expected to reach USD319 billion by 2021.
New Consumerism Impact: Consumers are shifting towards sustainability, simplicity, and ethical consumption, impacting traditional fast fashion models.

Conclusion

The apparel and footwear industry is undergoing significant transformation, driven by the evolution of athleisure, the rise of fast fashion, and the emergence of New Consumerism. While the global market remains fragmented, key regions like Asia Pacific and Latin America are expected to lead growth, and digital innovation is reshaping how consumers interact with fashion brands.

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