2017全球服装和鞋类行业报告_47页-1mb

Apparel and Footwear Global Industry Overview Summary

Core Content

This report provides an in-depth analysis of the global apparel and footwear industry, highlighting key trends, market dynamics, and growth opportunities. It focuses on the performance of the industry from 2011 to 2021, with an emphasis on the impact of fast fashion, digital innovation, and evolving consumer preferences.

Main Points

• Industry Performance:
  The global apparel and footwear industry saw a CAGR of 2% from 2011 to 2016, with 2016 being the weakest year-on-year growth since the global recession. This was driven by subdued demand in Europe and the slowdown in China.

• Market Growth:
  The industry is expected to continue growing at a CAGR of 2% to 2021, with Asia Pacific being the dominant force. The region is projected to account for 47% of the global absolute value growth, reaching USD83 billion in total growth.

• Sportswear Dominance:
  Sportswear has been a key driver of growth, with a CAGR of 4% over 2016-2021. Sportswear footwear grew by 6% in 2016, and the trend is expected to continue with a CAGR of 5% for both performance and sports-inspired categories.

• Childrenswear Growth:
  Childrenswear is outperforming both menswear and womenswear, with a CAGR of 2% to 2021. Asia Pacific is expected to account for 61% of the global absolute value growth in this category, driven by rising middle-class populations and fashion infiltration.

• Fast Fashion Expansion:
  Fast fashion has gained significant traction, especially in emerging markets. Brands like H&M and Inditex are leading the charge, with fast fashion expected to become the new norm, displacing traditional players such as Gap and C&A.

• Retailing Shifts:
  Internet retailing is growing rapidly, reaching USD228 billion in 2017. However, physical stores still dominate in value sales, with a focus on experiential shopping and personalisation to meet consumer expectations.

• Consumer Trends:
  The New Consumerism is on the rise, with consumers prioritising sustainability, simplicity, and ethical consumption. This trend is pushing brands to innovate and cater to conscious consumers.

• Market Fragmentation:
  The global industry remains highly fragmented, with the top five companies accounting for only 8% of the market in 2016. Private label is a significant competitor, especially in Australasia.

• Regional Insights:

  • Asia Pacific: The largest market, expected to generate USD83 billion in absolute value growth.
  • North America: Set to overtake Western Europe as the second-largest region.
  • Latin America: Strong forecast growth, especially in women's footwear.
  • India: A major growth driver, expected to account for 63% of childrenswear growth in Asia Pacific.
  • Argentina: A key market for footwear growth in Latin America, contributing 69% of the region's absolute value growth.

• Brand Leadership:
  Nike and adidas have remained top performers, with Nike achieving USD49 billion in sales growth from 2011 to 2016. H&M and Inditex have also been pivotal in fast fashion's expansion.

• E-commerce and Digital Disruption:
  E-commerce is a growing force, with internet retailing surpassing homeshopping. However, physical stores remain crucial for the shopping experience, especially in fashion.

• Demographic and Economic Factors:
  The rising middle class in emerging markets and the influence of social media are driving growth. In China, the slowdown in growth is attributed to economic factors, while India is projected to become the third-largest market.

Key Trends

Conclusion

The global apparel and footwear industry is undergoing significant transformation, driven by sportswear's growth, fast fashion's expansion, and the rise of digital retailing. While traditional players face challenges, the industry continues to offer substantial opportunities, particularly in Asia Pacific, Latin America, and emerging markets. Brands that adapt to changing consumer preferences and invest in innovation and sustainability are likely to thrive in the coming years.