2017全球服装和鞋类行业报告（英文版）_47页_1mb

Apparel and Footwear Global Industry Overview Summary

Core Content

This document provides a comprehensive overview of the global apparel and footwear industry, focusing on market performance, leading companies, key trends, and regional opportunities. It highlights the industry's growth trajectory, consumer behavior, and the impact of digital innovation and sustainability.

Main Points

Global Industry Performance

• The global apparel and footwear industry grew at a CAGR of 2% from 2011 to 2016, with 1% growth in 2016 being the weakest year-on-year development since the global recession.
• Volume growth outperformed value growth, with a 3% increase in 2016 and a 4% CAGR from 2011 to 2016.
• The US and China are the two largest markets, contributing $74 billion in absolute value growth to 2021.
• Asia Pacific is the dominant region, valued at $595 billion in 2016 and expected to account for 47% of global absolute value growth to 2021.

Key Trends

1. Evolution of Athleisure

   • Athleisure is a defining trend of the decade, continuing to grow with 4% CAGR globally and 6% in Asia Pacific.
   • It is merging technical performance with fashion, leading to increased demand for sportswear in all regions.
   • Nike and Adidas are key players, while H&M and Tory Burch are investing in sports-inspired sub-brands.

2. Micro-fashion’s Dynamic Growth

   • Childrenswear is outperforming menswear and womenswear, with a 6% CAGR in Asia Pacific.
   • Growth is driven by the rising middle class and fashion's increasing influence in the category.
   • In China, the abolition of the one-child policy is expected to increase per capita spending in childrenswear from $16 in 2016 to $19 by 2021.

3. Fast Fashion Takes Hold in Emerging Markets

   • Fast fashion brands such as H&M and Inditex are expanding rapidly into emerging markets like Latin America and the Middle East and Africa.
   • This trend is undercutting traditional and specialist players, with fast fashion giants gaining traction and driving $53 billion in global absolute value growth by 2021.
   • The concept of "See Now, Buy Now" is influencing luxury brands to align with fast fashion's agility and instant gratification model.

4. New Consumerism Evolves

   • Consumers are shifting towards sustainability, simplicity, thrift, and authenticity, challenging the fast fashion model.
   • There is a growing preference for high-quality, ethical products, and a move towards circular economy practices like reusing, repairing, and recycling clothing.

5. Retailing Landscape Shifts

   • The rise of internet retailing to $228 billion in 2017 is reshaping the industry, with online sales expected to reach $319 billion by 2021.
   • Companies are focusing on experiential shopping, personalisation, and seamless multi-channel experiences to attract consumers.

Areas of Opportunity

1. Sportswear in Asia Pacific and North America

   • Sportswear is expected to account for 26% of global apparel and footwear absolute value growth to 2021, with a combined USD46 billion increase.
   • Sports footwear is the main growth driver in Asia Pacific, accounting for 54% of sportswear growth, driven by the athleteisure trend.
   • US remains a core market with strong performance in sports apparel and footwear.

2. Childrenswear in Asia Pacific

   • Childrenswear is set to record a 6% CAGR in Asia Pacific, with USD19 billion in absolute value growth.
   • India will account for 63% of childrenswear growth in the region, with USD12 billion in increased sales.
   • Growth is fueled by rising middle-class populations, family structures, and brand investments.

3. Footwear in Latin America

   • Latin America is expected to see USD12 billion in absolute value growth in footwear by 2021.
   • Argentina will account for 69% of footwear absolute value growth and 38% of volume growth.
   • The region's economic recovery and business-friendly policies are driving this growth.

Leading Companies and Brands

• Nike and Adidas have consistently led the market, with Adidas growing by 15% in 2016.
• H&M and Inditex (Zara) have dominated the fast fashion space, gaining market share from traditional and specialist brands like Gap and C&A.
• Fast Retailing (Uniqlo) continues to perform well through basic product offerings.
• Domestic players like Shanghai La Chapelle and LC Waikiki are also experiencing strong growth.
• Forever21 and ABF are notable for their fast fashion success in Asia.

Key Statistics

• Top five companies account for only 8% of the global market, indicating a highly fragmented industry.
• North America has the highest market concentration by the top five players at 15%.
• Asia Pacific is expected to generate $24 billion in sportswear absolute value growth by 2021.
• Childrenswear is projected to account for 61% of global absolute value growth by 2021.
• Internet retailing is expected to grow at a 3% CAGR, while store-based retailing continues to maintain steady growth.

Conclusion

The global apparel and footwear industry is evolving rapidly, driven by the rise of athleisure, fast fashion, and digital retailing. While value growth has slowed, volume growth remains strong, particularly in emerging markets. Sustainability and conscious consumption are emerging as key counter-trends to fast fashion, and the retailing landscape is shifting to accommodate connected consumers and experiential shopping. The industry remains highly fragmented, with Asia Pacific and North America leading in both size and growth potential.