2017中国服装和鞋类行业报告（英文版）_10页_211kb

Summary of the Apparel and Footwear Market in China (February 2017)

Core Content

The apparel and footwear market in China continued to grow steadily in 2016, despite a slowdown in growth rate. The market was driven by rising consumer demand for better appearance, increased disposable income, and the implementation of the two-child policy, which had a positive impact on childrenswear. Sportswear also showed strong performance due to growing health awareness and the influence of the Rio 2016 Olympics.

Main Points

Market Growth

• Apparel and footwear maintained a steady growth momentum in 2016, with value growth rates of 4.6% and 2.0% respectively.
• The overall market (apparel and footwear combined) recorded a value growth of 4.6% in 2016, with a CAGR of 6.9% from 2011 to 2016.
• The market is expected to continue growing at a modest CAGR in the forecast period, with a focus on trendy and quality products.

Childrenswear

• The two-child policy, fully implemented in 2015, led to increased demand for childrenswear.
• Childrenswear and children's footwear recorded growth rates of 7% and 9% in 2016, respectively.
• Baby and toddler wear grew by 13% in 2016, showing strong market potential.
• The growth is expected to continue, with a CAGR of 6% for both categories in the forecast period.
• Smart wearables are anticipated to drive further growth in children's footwear, with brands like Li Ning collaborating with tech companies such as Tencent to develop smart children's shoes.

Sportswear

• Sportswear recorded double-digit value growth in 2016, with a current growth rate of 11.8%.
• It is increasingly accepted as casualwear and has a rising demand in professional sports.
• Sportswear is expected to continue growing, with a CAGR of 7.6% from 2016 to 2021.
• The trend of smart wearables is expected to enhance the performance of sportswear in the forecast period.

Market Leaders

• Nike (China) Inc overtook Bestseller Fashion Group in 2015 and remained the market leader in 2016.
• Nike, Adidas, and Anta are the top three sportswear manufacturers in China.
• The market is highly fragmented, with many smaller players and local brands contributing to the overall market share.

Retail Formats

• Store-based retailing accounted for the majority of the market in 2016, with 74% of the total value sales.
• Internet retailing grew significantly, accounting for 25.9% of the total value sales in 2016.
• Non-store retailing, particularly internet retailing, is expected to continue its growth trajectory in the forecast period.

Key Trends and Developments

• Two-child Policy: The full implementation of the two-child policy has positively influenced the childrenswear market, with an anticipated increase in newborns and thus demand for children's apparel and footwear.
• Smart Wearables: The integration of smart technology into apparel and footwear is a growing trend, especially in sportswear, where brands are leveraging data analytics to improve product performance.
• New Concept Stores: The market is witnessing a shift towards new concept stores that offer a lifestyle experience, such as Cabbeen Life and JNBY's concept store in Beijing, which aim to attract modern consumers.
• Omnichannel Strategy: Online retailers are increasingly establishing offline stores to provide a better shopping experience, with brands like Inman planning to expand their physical presence significantly.

Forecast Outlook

• Apparel and footwear are expected to grow at a modest CAGR of 2.5% in the forecast period (2016-2021).
• Childrenswear and sportswear are expected to be the major growth engines, with CAGRs of 4.4% and 7.6%, respectively.
• The rise of internet retailing is expected to continue, with a projected CAGR of 4.0% for the value of the market.
• Concept stores and experience stores are anticipated to become more popular, especially among younger consumers who value lifestyle and personal experience.

Market Data Highlights

• Volume Growth (2011-2016): Apparel grew by 29.6%, while footwear grew by 38.5%.
• Value Growth (2011-2016): Apparel recorded a value growth of 39.7%, and footwear grew by 38.5%.
• Smart Wearables: The market for smart wearables is expected to grow significantly, with sportswear being a key category for innovation.
• Internet Retailing: Internet retailing's share of the market increased from 3.4% in 2011 to 25.9% in 2016, showing a strong upward trend.

Conclusion

The apparel and footwear market in China is experiencing steady growth, with sportswear and childrenswear leading the way. The market is becoming more fragmented, with a variety of brands and retailers competing for market share. The rise of internet retailing and the development of smart wearables are shaping the future of the market, offering new opportunities for growth and innovation.