大麻来了_合法化将如何扰乱全球工业（英文版）_10页_14mb

Summary of "Here Comes Cannabis: How Legalisation Will Disrupt Global Industries"

Core Content

The document outlines the transformative potential of cannabis legalisation on various global consumer industries. It highlights that while the cannabis market, both legal and illegal, is currently valued at USD150 billion, the legal segment is expected to grow significantly, reaching USD166 billion by 2025, with legal cannabis accounting for 77% of total sales. The focus is on how CBD, a non-psychoactive cannabinoid, is driving the mainstream acceptance of cannabis in consumer products.

Main Industries Affected

1. Beverages

• Alcoholic Drinks: The cannabis sector is expected to disrupt this industry, with potential for THC-infused beverages to replace alcohol in social settings. Currently, THC is not combined with alcohol due to ongoing research, but this could change in the future.
• Soft Drinks: CBD-infused drinks are becoming popular, aligning with the health and wellness trend. These products are positioned as naturally sourced relaxation beverages, with major beverage companies likely to acquire or develop CBD brands.

2. Tobacco

• Cannabis legalisation is anticipated to reshape the tobacco industry, especially as consumers seek alternatives to traditional smoking. CBD and low-THC products, particularly via vaping, are seen as potential replacements for tobacco and alcohol in social contexts.
• The tobacco industry has a strong understanding of regulatory frameworks and may transition into cannabis brand ownership or production of consumption devices.

3. Beauty and Personal Care

• CBD has emerged as the new superstar ingredient, replacing hemp references in many products. It is valued for its anti-oxidising, oil-balancing, and anti-inflammatory properties.
• Skin care is expected to be the main growth driver for cannabis in beauty products. Brands in the therapeutic and dermocosmetics space are likely to capitalise on holistic and health-focused trends.

4. Consumer Health

• CBD is already being used in dietary supplements, topical analgesics, and sleeping aids. Its potential as a natural alternative to pharmaceuticals for chronic pain, stress, and insomnia is growing.
• The global market for vitamins and dietary supplements is predicted to be the largest cannabis-driven OTC market by 2025, with CBD and THC-based products expected to capture 2% of total value sales.
• Ongoing research into dosing and ratios of CBD to THC will enable more confident prescribing by healthcare professionals.

5. Packaged Food

• Hemp-based food products have long been available, but CBD-infused food is expected to see rapid growth. Euromonitor predicts that global sales of CBD packaged foods will double in the next two years.
• CBD is currently concentrated in sweet categories, but as it becomes more mainstream, it will be integrated into a wider range of food products, including bakery items, savory snacks, pasta, and soups.
• The rise of cannabis in food will align with the trend of mindful consumption, similar to how plant-based diets disrupted the packaged food industry.

Key Information

• Market Growth: Legal cannabis is projected to dominate the market, reaching USD166 billion by 2025.
• CBD Dominance: CBD is currently the most widely accepted and legally permissible cannabinoid, with applications spanning multiple industries.
• Regulatory Trends: Medical cannabis is more widely legalised globally, while recreational use is growing rapidly in North America, with potential for federal legalisation in the US within the next decade.
• Future Outlook: By 2030, cannabis will be a part of daily consumer routines, with products tailored to specific outcomes (e.g., relaxation, pain relief, sleep).
• Opportunities: Brands across industries are expected to innovate and integrate cannabis into their product lines, focusing on health, wellness, and sensory experiences.

Conclusion

Cannabis legalisation is set to disrupt traditional industries, particularly in beverages, tobacco, beauty, consumer health, and packaged food. CBD is the primary driver of this shift, offering non-psychoactive benefits that align with modern consumer preferences. As regulations evolve and awareness increases, cannabis will become an everyday ingredient, reshaping how products are developed and consumed. Companies that act early are likely to establish themselves as leaders in the cannabis market by 2030.

How Can Euromonitor International Help?

Euromonitor International provides insights and analysis on the evolving cannabis market, helping businesses understand the regulatory landscape, consumer trends, and competitive dynamics. Their expertise enables companies to anticipate market changes, identify growth opportunities, and develop strategies for integrating cannabis into their product offerings.