深度-普华永道-2021年全球CEO报告（英文）-2021.6-22页_17mb

Summary of the 24th Annual Global CEO Survey

Core Content

The 24th Annual Global CEO Survey by PwC provides a comprehensive overview of how global business leaders are navigating the aftermath of the COVID-19 pandemic. The survey highlights both the optimism and the challenges that CEOs face as they look to rebuild and transform their organisations in a post-pandemic world.

Main Points

1. Economic Outlook and Recovery

• Global Economic Growth: 76% of CEOs believe the global economy will improve over the next 12 months, marking a significant rebound from the 22% recorded in 2020.
• Revenue Confidence: 36% of CEOs are very confident about their organisation's revenue growth in the next year, and 47% are very confident looking ahead three years.
• Growth Projections: Based on CEO confidence, PwC estimates global growth could rise by up to 5.0% in 2021, aligning with IMF projections of 5.5% and suggesting a return to pre-pandemic levels by Q4 2021 or early 2022.

2. Digital Transformation and Cybersecurity

• Digital Acceleration: The pandemic has significantly accelerated digital transformation across industries, with 43% of CEOs planning to increase long-term digital investment by 10% or more.
• Cybersecurity Concerns: Cyber threats have become the second-largest concern for CEOs, with 47% extremely concerned, up from 33% in 2020. It is the top threat in North America and Western Europe.
• Balancing Digital Growth: CEOs are aware of the risks associated with increased digital adoption, including cyberattacks and misinformation. Despite this, they are still investing heavily in digital solutions.

3. Sectoral Impact and Recovery

• Sector Variability: Industries like hospitality, transportation, and logistics are more pessimistic about recovery, with many expecting to return to pre-pandemic levels only in 2023 or later.
• Tech Sector Optimism: Technology CEOs are the most confident, reflecting the sector's benefits from digital acceleration.
• Examples of Recovery: Companies such as Fender Musical Instruments saw a surge in sales, while others like Minor International and Blue Bird are setting recovery targets.

4. Lingering Threats and Concerns

• Pandemic as a Persistent Threat: Pandemics and health crises remain the top threat, with 52% of CEOs extremely concerned, a sharp increase from 9% in 2015.
• Misinformation and Trust: 28% of CEOs are extremely concerned about misinformation, a 78% increase from 2020. This reflects a broader decline in trust, which CEOs are addressing through transparency and data sharing.
• Climate Change: Although concern has risen slightly (from 24% to 30%), it remains a relatively low priority for many CEOs. Only 60% have factored climate change into their strategic risk management, with a negative correlation between natural hazard exposure and climate preparedness.

5. Strategic Priorities and Leadership

• Focus on Trust and Transparency: CEOs are increasingly prioritising trust and transparency, especially in areas like environmental impact and cybersecurity.
• Workforce Adaptability: Creating a skilled, educated, and adaptable workforce is a top societal outcome for CEOs, with a 124% increase in the share of CEOs focusing on productivity through automation and technology.
• Leadership Shift: The pandemic has forced leaders to rethink their operating models and consider broader societal impacts, pushing for more strategic and inclusive approaches.

Key Insights

• Resilience and Adaptability: CEOs are embracing digital transformation and agile decision-making as key to resilience.
• Balancing Innovation and Risk: While digital innovation is crucial, CEOs are also aware of the risks, including cybersecurity threats and misinformation.
• Global Collaboration: There is a call for collaboration and balance in tax policy, as governments introduce new schemes and multinationals face increased complexity.
• Climate Action: Despite rising concerns, climate change remains under-addressed in corporate strategy, with a need for more strategic integration and accountability.

Conclusion

The pandemic has acted as both an accelerator of transformation and a magnifier of existing challenges. CEOs are optimistic about recovery but remain anxious about external threats such as pandemics, cyber risks, misinformation, and tax policy uncertainty. The survey underscores the need for a more holistic and responsible approach to leadership, with a focus on transparency, trust, and long-term societal impact.