20210601-安永-The_CEO_Imperative_Rebound_to_more_sustainable_growth_18页_3mb

CEOs Imperative Series: Is the rebound your opportunity to reimagine?

Executive Summary

• Planning for a return to the "old normal" is not viable.
• CEOs must reimagine strategies for long-term value creation in the post-COVID era.
• A purpose-led strategic reset is crucial to capitalize on the economic rebound.
• Success requires balancing profit with stakeholder expectations (trust, trade, technology, sustainability, people).
• Transformation is urgent due to intensified geopolitical, environmental, technological, and consumer pressures.

Key Imperatives

1. Purpose-Led Transformation: Initiate a strategic reset focused on purpose beyond financial profit.

   • Lead change with emotional intelligence and empathy.
   • Understand evolving stakeholder demands and deliver value across employees, customers, shareholders, and society.
   • Make decisions through a human-centric lens.

2. Reimagine, with Purpose: A purpose-led strategy addresses critical issues like trust, trade, technology, and sustainability.

   • Trust: Essential in a hyper-connected world; require transparency, honesty, and integration of non-financial metrics into reporting.
   • Trade: Navigate geopolitical risks, supply chain restructuring (near-shoring, reshoring), and changing trade policies.
   • Technology: Invest in technology for agility and resilience, focusing on ethical implementation and human impact. Embrace "digital first".
   • Sustainability: Integrate ESG principles and sustainability metrics into strategy and operations, aligning with long-term value creation.

3. Cornerstones: Purposeful Growth (Trust, Trade, Technology, Sustainability) Linked by 'People' (Purpose & Human-Centricity):

   • These four pillars are interconnected with a fifth element: putting people (core values, purpose) firmly at the center.
   • Value Measurement: Requires a broader range of metrics including financial and non-financial ones to reflect trust, risk, and sustainability progress.
   • Action-Oriented: Need proactive management of risks, clear communication of targets, embedding purpose across the organization, and potentially transformation projects.

4. Conclusion: Your Mandate and Imperative for Change

   • The world post-COVID offers opportunities for rebound and reimagination.
   • CEOs have a mandate to lead their organizations towards more purpose-led operations.
   • This involves building trust, adjusting trade and technology strategies, incorporating sustainability, and always being people-centric.
   • This transformation is complex but essential for stronger market position, accelerated sustainable growth, and creating a better working world for all stakeholders.