2016中国滑雪产业白皮书（英文版）_53页_2mb

2016 China Ski Industry White Book Summary

Core Content

The 2016 China Ski Industry White Book provides an overview of the development of the ski industry in China, focusing on both the supply-side (ski resorts and facilities) and demand-side (ski visitors and their characteristics). It highlights the growth in the number of ski resorts, the distribution of skiers, and the evolution of ski infrastructure and services.

Key Data Overview

• Total ski resorts: 646 (an increase of 13.73% from 2015)
• Total skier visits: 15,100,000 (up by 20.79%)
• New ski resorts opened in 2016: 78
• Aerial lifts: 226 (up by 14.14%)
• Surface lifts: 367 (no change)
• Magic carpets: 850 (up by 37.52%)
• Snowmaking machines: 5180 (up by 29.50%)
• Snow grooming machines: 410 (up by 24.24%)
• Rental skis: 485,000 pairs (up by 38.57%)

Chapter I: Ski Resort (Supply-side)

I. Number & Distribution

• 646 ski resorts in total, with 78 new ones opened in 2016.
• The distribution by province is as follows:
  • Heilongjiang: 122 resorts, 37 cooperated with GOSKI
  • Shandong: 58 resorts, 26 cooperated with GOSKI
  • Xinjiang: 57 resorts, 33 cooperated with GOSKI
  • Hebei: 46 resorts, 25 cooperated with GOSKI
  • Shanxi: 42 resorts, 22 cooperated with GOSKI
  • Henan: 41 resorts, 14 cooperated with GOSKI
  • Jilin: 38 resorts, 26 cooperated with GOSKI
  • Liaoning: 35 resorts, 26 cooperated with GOSKI
  • Inner Mongolia: 33 resorts, 15 cooperated with GOSKI
  • Beijing: 24 resorts, 24 cooperated with GOSKI
  • Zhejiang: 18 resorts, 7 cooperated with GOSKI
  • Gansu: 16 resorts, 9 cooperated with GOSKI
  • Jiangsu: 13 resorts, 5 cooperated with GOSKI
  • Tianjin: 12 resorts, 7 cooperated with GOSKI
  • Sichuan: 11 resorts, 8 cooperated with GOSKI
  • Chongqing: 11 resorts, 5 cooperated with GOSKI
  • Ningxia: 11 resorts, 5 cooperated with GOSKI
  • Hunan: 7 resorts, 3 cooperated with GOSKI
  • Qinghai: 7 resorts, no data
  • Guizhou: 6 resorts, 1 cooperated with GOSKI
  • Yunnan: 2 resorts, 2 cooperated with GOSKI
  • Fujian: 1 resort, 1 cooperated with GOSKI
  • Guangdong: 1 resort, 1 cooperated with GOSKI
  • Guangxi: 1 resort, no data
  • Anhui: 1 resort, no data
  • Total cooperated with GOSKI: 318 resorts

II. Classification Statistics

• One-time Experience ski resorts: 75% of total resorts, attracting sightseeing/experience guests, with poor facilities and only intermediate trails.
• Day trip ski resorts: 22% of total resorts, targeting local/regional guests, with small vertical drop and various trails.
• Destination resorts: 3% of total resorts, offering considerable scale, good accommodations, and auxiliary facilities, with overnight visitors.

III. Facilities Statistics

A. Ski Lifts

• Aerial lifts: 226 in total, with the most in Heilongjiang (44).
• Detachable lifts: 36 in total, with Lake Songhua (Vanke) having the most (6).

B. Magic Carpets

• Total: 850 (232 new in 2016), covering a total length of 128KM.

C. Snowmaking Machines

• Total: 5180 (1180 new in 2016), with 15% local products.

D. Snow Grooming Machines

• Total: 410 (80 new in 2016), including 65 exported machines.

E. Rental Skis

• Total: 485,000 pairs, with a year-on-year growth rate of 38.57%.

IV. Ski Instructor Statistics

• Total instructors: 4810 (based on 100 ski resorts survey).
• Average per resort: 48 instructors.
• Experience distribution:
  • Over 5 years: 55.74%
  • Below 5 years: 44.26%
• Gender distribution:
  • Male: 63.24%
  • Female: 36.76%

V. Four Season Ski Places

• Ski domes: 25 in total, with data on operation.
• Dry slopes: 5 under construction in 2016.
• Indoor ski simulators: 25 in total, with LeSki Club operating 3 in Beijing and planning to open 3 more in 2017.

Chapter II: Skier (Demand-side)

I. Skier Visits & Distribution

• Total skier visits in 2016: 15,100,000
• Top provinces by skier visits:
  • Beijing: 171 (rank 1)
  • Heilongjiang: 158 (rank 2)
  • Jilin: 118 (rank 4)
  • Hebei: 122 (rank 3)
  • Xinjiang: 99 (rank 5)
  • Shanxi: 96 (rank 7)
  • Shandong: 98 (rank 6)
  • Inner Mongolia: 76 (rank 10)
  • Henan: 82 (rank 8)
  • Sichuan: 50 (rank 13)

II. Characteristics of Skier

• GOSKI Users:

  • Top 10 favorite ski resorts: Lake Songhua (Vanke), Wanlong, Beidahu, Shangri-la, Vanke Shijinglong, Yabuli, Genting, etc.
  • Top 10 favorite brands: Data not fully provided but includes international brands.

• SKI+滑呗 Report:

  • Total ski resorts recorded: 348
  • Users: 179,632
  • Users per club: 79
  • Total ski kilometers recorded: 490,826
  • Top 20 ski clubs:
    • 1031 (649 recorders, 36,058 km)
    • Xuankuzhilv (352 recorders, 6,369 km)
    • Guangdong (320 recorders, 26,904 km)
    • Xian Bingfeng (271 recorders, 5,794 km)
    • Changchun Jisu (266 recorders, 5,055 km)
    • Xuefeng (264 recorders, 50,186 km)
    • Yuanshan (257 recorders, 23,098 km)
    • Fengbao (247 recorders, 6,458 km)
    • Xuexian (229 recorders, 5,445 km)
    • Fenghuaxueyue (217 recorders, 8,775 km)
    • etc.

• HUAXUEZOO Report:

  • Online sales data:
    • Ski pass: 1600 (10k RMB) in 2016
    • Ski lesson: 369 (10k RMB) in 2016
    • Winter camp: 297 (10k RMB) in 2016
    • Hotel room: 464 (10k RMB) in 2016
  • Consumption patterns:
    • Beijing/Tianjin: Per capita consumption increased from 450 to 119 RMB, with consumption time rising from 220 to 16,640 hours.
    • Hebei: Per capita consumption increased from 988 to 720 RMB, with consumption time rising from 2297 to 16,993 hours.
    • North-east: Per capita consumption increased from 206.5 to 264 RMB, with consumption time rising from 1539 to 9615 hours.
    • North-west/Shangdong: Per capita consumption increased from — to 49.3 RMB, with consumption time rising from — to 3510 hours.

• LEDIANER Report:

  • Outbound skiers: Data shows the movement of skiers outside of their home provinces.

III. Ski Equipment for Skiers

• Skis:
  • Sales data based on 9 main international brands.
• Snowboards:
  • Sales data based on 3 main international brands.
• Rental skis:
  • Includes second-hand rental skis, local brands, and imported skis.

Summary

The 2016 China Ski Industry White Book highlights the rapid growth of the ski industry in China, with 646 ski resorts and 15.1 million skier visits. The industry is dominated by one-time experience resorts, with a growing number of day trip and destination resorts. Infrastructure development, including aerial lifts, magic carpets, snowmaking machines, and snow grooming machines, has seen significant expansion. The ski instructor population is also growing, with a majority having over 5 years of experience and a male-dominated workforce. The four-season ski places, including ski domes and dry slopes, are expanding, with indoor ski simulators gaining traction. Demand-side data reveals that skiers are increasingly using online platforms for bookings and services, with Beijing and Hebei leading in skier visits and consumption. The report also emphasizes the importance of international brands in the ski equipment market and the rising trend of ski tourism as a global activity.