2023-06-25-Kantar-解锁UAE-FMCG市场趋势和购物者暗示（英_14页_871kb

UAE FMCG Market Trends and Shopper Insights Summary

Despite macroeconomic challenges, including a slowdown in overall GDP growth to 2.4% in 2023 and rising inflation pressures, non-oil sectors like FMCG remain robust. Inflation in Dubai decreased slightly in Q1 2023, while overall economy shows improved PMI at 55.9 in March, driven by population growth.

Key FMCG trends include a positive impact from Ramadan in 2023, which boosted volume sales, and consumer behavior shifts due to price rationalization and seasonal factors. This led to a widening volume-value gap, with consumers reducing purchase frequency and pack sizes in some categories to manage budgets.

Channel performance indicates a shift toward hypermarkets, offering opportunities for brands through wider customer exposure and partnerships, but also heightened competition. Online shopping penetration is increasing, though at a plateau, with specific segments like higher SEC and Emiratis showing strong adoption. Online channels have higher average prices for most categories, presenting opportunities for premiumization and discounting.

Overall, the FMCG market remains positive post-pandemic, with brands encouraged to adapt strategies based on evolving consumer preferences, pricing trends, and channel dynamics to capture growth potential.